2023 CREATIVE AGENCIESNEW BUSINESS LEAGUE
Australia / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 M&C Saatchi Group Confidential inhousing co, Vic GovDept. of Education, Ryman Health Care 7.0 7.0 21 2 2 Ogilvy Bristol-Myers Squibb, Orsted, Destination NSW 2.6 2.6 11 3 25 whiteGREY Chery, Newcastle Airport Project 2.0 2.0 5 4 3 TBWA Pernod Ricard, Kraft Heinz, Moccona 1.4 1.4 3 5 5 Atomic212 Lendlease Retirement Living, Tourism Northern Territory / Northern Territory Government, Unikrn Esports 1.3 1.3 3 6 4 ThinkerBell Fight Food Waste Project, Kx Pilates Project 1.1 1.1 3 7 6 Apparent Australian Fashion Council, Data Kinetic, Wesley Mission Website 0.9 0.9 7 8 7 Digitas Miele & Cie. KG Project 0.6 0.6 2 9 8 Publicis Worldwide Nine Network Australia Pty Ltd Project 0.6 0.6 2 10 9 R/GA QuickBooks, Grupo Milenio 0.2 0.2 2 11 10 Leo Burnett FMCG Client 0.1 0.1 1 12 11 DDB Supercars 0.0 0.0 1 2023 (Jan-May): 17.6 61 2022 (Jan-May): 35.5 121 YoY Comparison: -50.5% -49.6%
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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE
Australia / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Initiative Cricket, Pernod Ricard 3.1 Hesta 2.4 7 2 2 NP Digital Vlone, Blis Probiotics, Happy Healthy You Project , AAQ/RBO Group Project, Online Education 1.9 1.9 41 3 4 Wavemaker FMCG Client 2.0 1.8 6 4 3 Ryvalmedia McMillan Shakespeare, Next Smile (Gold Coast), Cairns Car + 4WD Centre (Mahindra) 1.6 1.6 15 5 10 Hearts & Science Cleavers Organics, LG, FIFA Womens World Cup Project 1.5 1.5 5 6 5 OMD Frucor Suntory 1.2 1.2 3 7 7 PHD Hesta 1.0 1.0 2 8 8 Atomic 212 Red Rooster 1.3 1.0 4 9 9 Havas Media Red Bull, Momentum Energy, Tassal Prawn 0.9 0.9 9 10 6 Zenith Modi Bodi (Essity) Global, Tawoomba Catholic Schools Association 1.2 0.8 7 11 11 Thinkerbell Country Road Group, The Reject Shop 0.4 0.4 2 12 12 Performics Western Union 0.4 0.4 2 13 13 Spark Foundry Telecom Client 0.3 0.3 1 14 14 Carat Endeavour Drinks Group, Thermomix 0.1 0.0 2 2023 (Jan-May): 12.8 110 2022 (Jan-May): 11.5 91 YoY Comparison: 11.3% 20.9% 2023 Creative & Media (Jan-May) 30.3 171 2022 Creative & Media (Jan-May) 47.0 212 YoY Comparison: -35.4% -19.3%
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