2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy Masterise Homes, MSD, Beyorg, Mothers Choice 1.1 1.1 21 2 3 DDB Vita Project, Garden Project, SOGO Project 0.6 0.6 8 3 2 Grey Group American Tourister Project 0.4 0.4 2 4 4 Saatchi & Saatchi Financial Services Client 0.2 0.2 1 5 5 Leo Burnett IT Client 0.2 0.2 1 2023 (Jan-May): 2.6 33 2022 (Jan-May): 8.5 48 YoY Comparison: -70.0% -31.3% Hong Kong / May 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Hong Kong / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 PHD Chinachem Project, SHK - The Point, Rakuten Travel, Wharf Hotel 2.6 2.6 18 2 14 dentsu X Hong Kong Tourism Board 1.5 1.5 1 3 3 OMD Suntory Beverage & Food, Beiersdorf 0.4 0.4 2 4 4 EssenceMediacom Ocean Park 0.3 0.3 2 5 5 Performics Western Union 0.2 0.2 1 6 6 Carat Dr. Wolff, Ocean Park Corporation 0.2 0.2 2 7 7 Havas Media Sun Life, Lululemon Performance Media / Social Media 0.1 Nina Hospitality 0.1 2 8 8 Initiative Yoshinoya 0.0 0.0 1 9 9 Omnicom Media Group Garden Project 0.0 0.0 1 10 10 M/SIX New Balance Local 0.01 0.0 1 11 2 Mindshare Allianz Global Investors Project, The Investor and Financial Education 1.5 Hong Kong Tourism Board -0.3 4 2023 (Jan-May): 5.1 35 2022 (Jan-May): 1.8 13 YoY Comparison: 176.9% 169.2% 2023 Creative & Media (Jan-May) 7.6 68 2022 Creative & Media (Jan-May) 10.3 61 YoY Comparison: -26.4% 11.5%
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