2023 CREATIVE AGENCIESNEW BUSINESS LEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 M&C Saatchi Group Astra Credit Company (ACC One & Satir Kanan), TikTok Project, Asian Paints Indonesia Project 1.8 1.8 7 2 2 Leo Burnett GIZ Project 1.0 1.0 5 3 3 Dentsu Auto Client 0.7 0.7 14 4 4 BBDO Dexa Medica, Guinness Project 0.3 0.3 2 5 5 Ogilvy Nestlé 0.0 0.0 2 2023 Jan-May: 3.8 30 2022 Jan-May: 2.5 21 YoY Comparison: 49.5% 42.9% Indonesia / May 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Indonesia / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 iProspect PT. Traveloka Indonesia, PT Lenovo Indonesia 0.7 0.7 7 2 2 EssenceMediacom Reckitt Benckiser Toiletries_and_PersonalCare 0.7 0.7 1 3 3 PHD VIVO Indonesia 0.5 0.5 1 4 6 Mindshare Sinarmas Pristine & Filma Cooking Oil, Kawan Lama: Ruparupa.com 0.7 0.4 10 5 4 Wavemaker PT Ajinomoto Indonesia 0.4 0.4 1 6 5 OMD Suntory Beverage & Food 0.3 0.3 1 7 7 Havas Media Agoda AOR - Offline planning and buying, Kanzler Planning & Buying 0.2 0.2 2 8 8 M/SIX Hypermart 0.2 0.2 3 9 9 Initiative Bonteh, Delbis, Gisi (PT Frastrata Buana) 0.0 0.0 1 2023 Jan-May: 3.3 27 2022 Jan-May: 6.4 46 YoY Comparison: -48.2% -41.3% 2023 Creative & Media ((Jan-May) 7.1 57 2022 Creative & Media ((Jan-May) 8.9 67 YoY Comparison: -20.3% -14.9%
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