2023 CREATIVE AGENCIESNEW BUSINESS LEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy Vector Metering, Seequent 0.1 0.11 2 2 M&C Saatchi Group New Zealand Rugby 0.1 0.09 1 2023(Jan-May) 0.2 3 2022(Jan-May) 1.3 17 YoY Comparison: -84.4% -82.4% New Zealand / May 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
New Zealand / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 OMD Stuff, Frucor Suntory, Suntory Beverage & Food, Traffic NZ Ltd 0.9 0.88 5 2 2 Spark Foundry Toyota Motor Corporation, PUIG 0.3 0.25 2 3 3 Atomic 212 Ponant 0.1 0.05 1 4 4 iProspect Toursim Queensland 0.0 0.02 1 2023(Jan-May) 0.9 9 2022(Jan-May) 1.4 20 YoY Comparison: -34.6% -55.0% 2023 Creative & Media (Jan-May) 1.1 12 2022 Creative & Media (Jan-May) 2.7 37 YoY Comparison: -59.0% -67.6%
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