2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Philippines / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 DDB Department of Tourism (DOT) Project, Department of Health (DOH) Project 3.1 3.1 4 2 3 BBDO Sting (PepsiCo), First Philippines Industrial Park, IBPAP Project 0.5 0.5 3 3 7 McCann WorldGroup AC Logistics Project, Century Pacific Foods Project 0.5 0.5 5 4 6 Ogilvy Nestlé 0.5 0.5 5 5 2 Havas Worldwide MAPUA ASU Project, MAPUA UNIVERSITY 0.4 0.4 2 6 4 Digitas Pepsico Project 0.2 0.2 1 7 5 Leo Burnett IT Client 0.2 0.2 1 8 8 Dentsu Auto Client 0.1 0.1 4 2023(Jan-May) 5.5 25 2022(Jan-May) 4.3 38 YoY Comparison: 28.0% -34.2%
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Philippines / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Carat Foodpanda, CebuPacific International Marketing 0.4 0.41 2 2 2 Initiative PruLife 0.3 0.33 3 3 3 Havas Media Unido Integrated Advertising, Sun Life, Lululemon Performance Media 0.2 0.23 3 4 4 Starcom Goldilocks Bakeshop Inc. 0.1 0.10 1 5 5 Mindshare Aboitiz Power Corporation 0.1 0.06 1 6 6 dentsu X World Vision 0.0 0.05 2 2023(Jan-May) 0.8 12 2022(Jan-May) 2.3 38 YoY Comparison: -64.7% -68.4% 2023 Creative & Media (Jan-May) 6.3 37 2022 Creative & Media (Jan-May) 6.6 76 YoY Comparison: -4.1% -51.3%
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