2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Singapore / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 DDB Government Client 9.5 9.5 2 2 2 VMLY&R Colgate (Ecommerce) Project , The Nature Conservancy Project , SCJ, Abbott Project, Combiphar Project 2.1 2.1 7 3 3 MullenLowe Group UPS Project, Singapore Ministry of Defense (MINDEF), IMDA 1.6 1.6 9 4 4 Ogilvy Coca-Cola Company, Kellogg, Yum! Brands 1.3 1.3 8 5 6 BBDO Simmons, Brand’s Essence of Chicken, The coffee bean, IMDA 0.8 0.8 4 6 5 Grey Group Maybank Project, StarHub Inc Project 0.6 0.6 2 7 7 R/GA KFC 0.4 0.4 1 8 11 McCann WorldGroup Retail Client 0.4 0.4 2 9 8 Publicis Worldwide FMCG Client 0.2 0.2 1 10 9 Digitas Government Client 0.2 0.2 1 11 10 BBH Tech Client 0.1 0.1 1 2023(Jan-May) 17.0 38 2022(Jan-May) 23.5 60 YoY Comparison: -27.6% -36.7%
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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE
Singapore / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 OMD Suntory Beverage & Food 0.3 0.3 1 2 2 Zenith Giorgio Armani, University of the Arts 0.3 0.3 3 3 3 Havas Media Sun Life, Lululemon Performance Media / Social Media 0.1 0.1 2 4 5 Mindshare Tapestry Project, Singapore University of Social Services, Land 0.3 Suntory Beverage & Food 0.0 6 5 4 EssenceMediacom Air Asia Travel 0.0 Singapore University of Social Services -0.0 1 6 6 Wavemaker Danone Nutrition 0.0 -0.1 1 2023(Jan-May) 0.6 14 2022(Jan-May) 6.6 8 YoY Comparison: -90.5% 75.0% 2023 Creative & Media (Jan-May) 17.6 52 2022 Creative & Media (Jan-May) 30.1 68 YoY Comparison: -41.4% -23.5%
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