2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R Pharma Client 6.43 6.43 8 2 2 Adam&Eve Halifax, BT Business, Inspired Villages 4.26 3.88 4 3 3 R/GA Beam Suntory, June Sarpong Project 2.07 2.07 8 4 10 Havas Worldwide FERRERO Project, Motability Operations Project 1.63 1.63 6 5 4 M&C Saatchi Group Debenhams, Kia, BMW champs –Bayfs Project, June Sarpong Project 1.52 1.52 22 6 5 Dentsu Auto Client 0.84 0.84 4 7 33 Neverland Innocent Drinks 0.78 0.78 2 8 13 Saatchi & Saatchi Alvarium Tiedemann, John Lewis Partnership 0.74 0.74 2 9 6 Elvis Tate & Lyle Sugars, Lyle’s Golden Syrup 0.70 0.70 2 10 7 Perfect Storm Inntravel Digital, Costcutter Digital 0.70 0.70 2 11 8 Harbour BACX, Network Brand & Creative 0.66 0.66 2 12 12 Wunderman Thompson BHF CRM, Virgin Red, Beko 0.66 0.66 3 13 9 MullenLowe Group Manpower Group 0.58 0.58 1 14 11 Grey Group Imperial Tobacco， Sky Bet 0.47 0.47 2 15 37 Lucky Generals Drambuie 0.39 0.39 1 16 96 TMW Unlimited Pride in London 0.39 0.39 1 17 129 Above & Beyond BoyleSports 0.39 0.39 1 18 - The Kite Factory Barnardo's 0.39 0.39 1 19 14 Pablo P&O Cruises 0.35 0.35 1 20 15 The Corner Asahi 0.35 0.35 1 2023 (Jan-May): 26.7 90 UK
/ May 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
UK / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Flutter Entertainment plc Gambling, Bourne Leisure Group Travel, Skybet, Flutter 9.61 9.61 4 2 2 Croud Aira, Frasers Group, Informa PLC Project, Magnet Kitchens 3.22 3.22 4 3 3 Zenith Adobe Systems Incorporated 1.27 1.27 2 4 4 Brainlabs Estée Lauder 1.16 1.16 1 5 5 Havas Media Badoo, Dr Martens, Bumble, Brompton Project 0.89 0.89 4 6 7 OMD John Lewis Finance, Cabinet Office 0.61 0.61 3 7 - Omnicom Media Group LNER 0.49 0.49 1 8 41 Universal McCann Fidelity International 0.58 0.35 1 9 8 Spark Foundry Travel & Tourism Client 0.31 0.31 1 10 11 Total Media AJ Bell, Scholl Project 0.31 0.31 2 11 6 Wavemaker Wayfair (Uk) Limited, William Hill Holdings Limited 2.48 Fidelity International 0.30 3 12 9 Cheil Priority Pass 0.19 0.19 1 13 10 Carat SCS Furniture Stores 0.19 0.19 1 14 12 Bountiful Cow La Famiglia Rana 0.16 0.16 1 15 13 Assembly Mandarin Oriental Hotel Group 0.16 0.16 1 16 14 Bicycle London Tate & Lyle Sugars 0.16 0.16 1 17 15 Wake The Bear Thortful.com 0.16 0.16 1 18 16 iProspect The Economist Group 0.16 0.16 1 19 34 The Kite Factory Barnardo's 0.16 0.16 1 20 17 M/SIX Webfleet solutions 0.10 0.10 1 2023 (Jan-May): 20.1 38 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Mayketing ROI.
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