2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 - IPG Health Pfizer Global 150.0 150.0 1 2 1 Wieden & Kennedy MLB US, Chili's US Project, Amazon Prime Global, Allstate US, Bloomberg US 22.3 22.3 6 3 2 R/GA JPMorgan Wealth Management US, Samsung Gaming US, JPMorgan 10.0 10.0 14 4 3 Ogilvy Verizon US B2B 9.1 8.1 6 5 7 VMLY&R Alicorp US, ADT US, Conn's HomePlus US 5.3 5.3 12 6 4 Dentsu Apple TV+ US 5.0 5.0 1 7 5 Code and Theory Finance Client 4.5 4.5 6 8 6 Accenture Song Edward Jones US 4.0 4.0 1 9 8 Terri & Sandy NestléHealth Science US 3.0 3.0 1 10 9 Leo Burnett Maker's Mark Global, Tillamook US 2.9 2.9 6 11 13 M&C Saatchi Group Science in Sport US, Nolet Global, Natural Cycles US, Samsonite US, 2.7 2.7 10 12 12 Grey Group CPAC US Project, Valneva US Project, Boehringer Ingelheim 2.5 2.5 7 13 10 Saatchi & Saatchi Sierra Nevada Brewing Company, Campbell Soup Company 2.4 2.4 3 14 11 MullenLowe Group US Golf Association (USGA) US, Marriott Hotels & Resorts US Project 2.0 2.0 2 15 21 Havas Worldwide Enterprise Holdings US, DICKIES US, Mike’s Amazing US, PNC Bank US 1.5 1.5 4 16 14 Tombras Casey's US, BMW Motorrad US Creative & Social & CRM 1.2 1.2 3 17 15 Hawkeye TALKING RAIN BEVERAGE COMPANY, ReadyRefresh 1.0 1.0 5 18 16 Wpromote Samsung Display US 1.0 1.0 1 19 17 Baker & Bonner Pegasus Bank US, Community Coffee US 0.9 0.9 2 20 18 McKinney Puma Run/Train Business US, Popeyes US 0.9 0.9 2 2023 (Jan-May) 219.1 117 2022 (Jan-May) 156.9 153 YoY Comparison: 39.7% -23.5% US / May
2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
US / May 2023
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 16 Publicis Media Signet Jewelers US, Pfizer US 100.3 100.3 2 2 1 Omnicom Media Group L'Oreal US 60.0 60.0 1 3 - Comelot Hardee’s and Carl’s Jr. US 15.0 15.0 1 4 2 Starcom Rite Aid Corporation US 12.5 12.5 2 5 3 Wpromote Brightspeed US, Nestle Purina US, Self Esteem Brands 4.8 4.8 6 6 12 Havas Media PNC Bank US, Indrive Global AORfull media planning and buying 4.5 4.5 2 7 4 Dentsu x McCormick & Co US & Canada 4.0 4.0 1 8 5 PHD Philips Domestic Appliances Global 3.8 3.8 1 9 6 Mediahub Schwan’s company Brands US, Esprit Global, Lodge Cast Iron US 2.9 2.9 3 10 7 OMD Vans Global, Boehringer Ingelheim HCP US 4.6 Edward Jones US 2.6 2 11 8 Mediaplus Siemens Global 2.5 2.5 1 12 9 Performics Western Union US 2.5 2.5 1 13 10 Cavas Worldwide Edward Jones US 2.0 2.0 1 14 11 Crossmedia Airbus US, Moose Toys US Digital 1.3 1.3 2 15 13 Croud Dickies US, Boll & Branch US, Bubble.io US, Baker Hughes US 0.7 0.7 5 16 14 Carmichael Lynch USGA US 0.5 0.5 1 17 15 9thWonder Vari US 0.3 0.3 1 18 17 Wieden & Kennedy Calzedonia (media) US 0.2 0.2 1 19 - Initiative Montenegro SPA US 0.2 0.2 1 20 - Mindshare Plaza Premium Lounge Global ; top geo: US, UK, AU 0.0 0.0 1 2023 (Jan-May) 101.3 44 2022 (Jan-May) 93.1 51 YoY Comparison: 8.8% -13.7% 2023 Creative & Media (Jan-May) 320.4 161 2022 Creative & Media (Jan-May) 250.0 204 YoY Comparison: 28.2% -21.1%
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