www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Nov 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3
3
Leo Burnett
4
4
DDB
5
5
Y&R
6
7
SapientNitro
7
8
Lowe
8
6
JWT
9
10
Dentsu
10
9
TBWA
11
11
Grey Group
12
13
13
AGENCY
RECENT WINS Indosat Indonesia, Gibraltar Hong Kong Project, Philips Hong Kong Project Nespresso Japan Project, Plaza Singapore Project, Shenzhen Happy Valley China Project Fortis Health Care India, Tourism Authority of Thailand Project, Samsung CRM Thailand Gilead Australia, Actavis Australia, Wolf Blass Wines Australia, Shanghai Jia Hua China Autohome.com.cn China Project, Haier Japan Project, Komatsu Australia Project Citibank Regional Project, Scotts Singapore, OMO China, Dove men Singapore Project Freecharge India, North Star Apartments India, Serendipity Infolabs India Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
94.1
Vodafone Australia
77.8
72.5
AMO Japan Project
67.6
49.6
Micromax Mobile India Project
47.9
46.6
Nippon Paint Malaysia
43.2
44.1
NSW Electoral Commission Australia
38.5
21.3
21.3
21.3
Apollo Hospital India
20.2
23.0
Indosat Indonesia
18.3
21.0
Rajthevee Clinic Thailand
18.1
19.1
Nissan Motors India
17.0
Reach Mobile India, Abbott Singapore Digital Project, Quikr (Digital) India
16.1
GSK Hong Kong Project
14.3
Saatchi & Saatchi
Yoplait (General Mills) China, Baojing Properties China, Wal-Mart China
14.4
Icebreaker New Zealand Project
13.1
12
BBDO
JTI Korea (Camel & Winston), Emami Ltd (Boroplus) India, Daishin Securities Korea Project
15.0
Hindustan Lifecare India
12.4
14
15
M&C Saatchi
Hayama Shirt Japan Project, Microsoft Store China, Cetaphil & Loceryl China
4.5
Win Medicare (Jungle Formula) India
4.3
15
14
Publicis
Ministry of Tourism Malaysia, GSK Australia, SingTel India, AUDI Malaysia
9.8
Lion Nathan Australia
3.6
16
17
Wieden & Kennedy
Samsung APAC
1.5
17
18
Havas Worldwide
Sanofi Japan Project, Galderma Daylong(BTL) Korea
5.4
La Trobe University Australia
0.9
18
19
FCB
Nathella Sampath Jewellery India, Mercury Energy New Zealand
1.9
Electricity Authority New Zealand
0.6
19
20
Bates
Dalmia Cement India, Pernod Ricard (Martell and Chivas Regal) Singapore
0.6
IPL India Project
0.6
20
21
Iris
21
16
BBH
AHA Coffee China Project, OPPO China, NBA India Prudential Life Assurance Thailand Project, AP Honda Thailand, Bestore China Origin Australia Project, Dusk Australia, NBA Asia(Social Media) Hong Kong
1.5
0.0 Samsung APAC, HUL India, Piaggio India
1.9
0.0
Diageo Global
(0.4)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Nov 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Baby First China, Sephora China, BigPipe (Spark Ventures) New Zealand
82.13
20th Century Fox China
73.69
2
2
Starcom MediaVest
Cerebos Malaysia, Tourism Authority of Thailand, Manila Bulletin Philippines
38.16
Combe Australia
35.10
3
3
Mindshare
Garuda Indonesia Airlines Indonesia, Facebook Australia, Wyeth Nutrition China
35.85
Taiwan Tobacco & Liquor Corporation
28.76
4
4=
ZenithOptimedia
20th Century Fox China, Malaysia Tourism ANZ, OLX(Digital) India
25.52
Sephora China
20.53
5
4=
OMD
Oroton Group Australia, Yannick Taiwan, National Portrait Gallery Australia
32.96
Innisfree Malaysia
19.91
6
7
Vizeum
SingTel Regional, BMW India, Hindware India
14.03
Nippon Paint (Coatings) Philippines
13.39
7
6
MediaCom
AirAsia Thailand, VW Taiwan, MSD Philippines
16.94
Danone Nutricia New Zealand
13.26
8
8
MEC
& TV India, KMT Election Taiwan, Combe Australia, Essilor Thailand
17.47
H&M Taiwan
12.65
9
9
PHD
Bayer China, Brisbane Airport Corporation, Creative Spike Thailand
13.38
Menarini Australia
12.07
10
10
Dentsu Media
9.23
Citizen Watch Co. Taiwan
7.87
11
11
Havas Media
12.47
SUBARU Taiwan
7.37
12
12
Initiative
4.85
Aje Thai Big Cola Thailand
2.91
13
13
Maxus
2.31
Zespri Singapore
(0.53)
14
14
Universal McCann
17.31
Cerebos Malaysia
(4.26)
AGENCY
RECENT WINS
TongYang Magic Korea, Kaohsiung City Government Taiwan, Korean Red Ginseng Hong Kong Project Assetz Property Group India, APEC Philippines Project, Nippon Paint (Coatings) Philippines Chevron Thailand Project, The Crystal Park Thailand Project, CAT Telecom Thailand Project 7-Eleven Hong Kong, Shanghai Motor Thailand Project, Super Coffee Thailand Project Manulife Japan, Suzunoya Japan, Turkish Airlines China
RECENT LOSSES
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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