www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Nov 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3
3
Leo Burnett
4
4
DDB
5
5
Y&R
6
7
SapientNitro
7
8
Lowe
8
6
JWT
9
10
Dentsu
10
9
TBWA
11
11
Grey Group
12
13
13
AGENCY
RECENT WINS Indosat Indonesia, Gibraltar Hong Kong Project, Philips Hong Kong Project Nespresso Japan Project, Plaza Singapore Project, Shenzhen Happy Valley China Project Fortis Health Care India, Tourism Authority of Thailand Project, Samsung CRM Thailand Gilead Australia, Actavis Australia, Wolf Blass Wines Australia, Shanghai Jia Hua China Autohome.com.cn China Project, Haier Japan Project, Komatsu Australia Project Citibank Regional Project, Scotts Singapore, OMO China, Dove men Singapore Project Freecharge India, North Star Apartments India, Serendipity Infolabs India Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
94.1
Vodafone Australia
77.8
72.5
AMO Japan Project
67.6
49.6
Micromax Mobile India Project
47.9
46.6
Nippon Paint Malaysia
43.2
44.1
NSW Electoral Commission Australia
38.5
21.3
21.3
21.3
Apollo Hospital India
20.2
23.0
Indosat Indonesia
18.3
21.0
Rajthevee Clinic Thailand
18.1
19.1
Nissan Motors India
17.0
Reach Mobile India, Abbott Singapore Digital Project, Quikr (Digital) India
16.1
GSK Hong Kong Project
14.3
Saatchi & Saatchi
Yoplait (General Mills) China, Baojing Properties China, Wal-Mart China
14.4
Icebreaker New Zealand Project
13.1
12
BBDO
JTI Korea (Camel & Winston), Emami Ltd (Boroplus) India, Daishin Securities Korea Project
15.0
Hindustan Lifecare India
12.4
14
15
M&C Saatchi
Hayama Shirt Japan Project, Microsoft Store China, Cetaphil & Loceryl China
4.5
Win Medicare (Jungle Formula) India
4.3
15
14
Publicis
Ministry of Tourism Malaysia, GSK Australia, SingTel India, AUDI Malaysia
9.8
Lion Nathan Australia
3.6
16
17
Wieden & Kennedy
Samsung APAC
1.5
17
18
Havas Worldwide
Sanofi Japan Project, Galderma Daylong(BTL) Korea
5.4
La Trobe University Australia
0.9
18
19
FCB
Nathella Sampath Jewellery India, Mercury Energy New Zealand
1.9
Electricity Authority New Zealand
0.6
19
20
Bates
Dalmia Cement India, Pernod Ricard (Martell and Chivas Regal) Singapore
0.6
IPL India Project
0.6
20
21
Iris
21
16
BBH
AHA Coffee China Project, OPPO China, NBA India Prudential Life Assurance Thailand Project, AP Honda Thailand, Bestore China Origin Australia Project, Dusk Australia, NBA Asia(Social Media) Hong Kong
1.5
0.0 Samsung APAC, HUL India, Piaggio India
1.9
0.0
Diageo Global
(0.4)