www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ Oct 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Y&R
Dick Smith Project, Suncorp Project, Terry White
16.06
2
McCann WorldGroup
Cigna Project, Dubai Tourism Project, Oporto CRM Project
12.40
12.40
3
3
Leo Burnett
Samsung, Double A Project, Woolworth Retail，Bonds Retail,CFX (Digital)
7.64
7.64
4
4
DDB
NSW Dept of Health Project, Victorian Major Events Company Project, Manulife Project, ParknShop Project
5.80
5.80
5
5
JWT
RACV, Tata Group Project, NSW Electoral Commission
5.34
5.34
6
6
SapientNitro
Mondelez, Metlife, Citibank Project
4.80
4.80
7
7
Clemenger BBDO
Myer
4.00
4.00
8
8
M&C Saatchi
IAG, A2 Milk，Lexus
3.50
3.50
9
9
The Monkeys
MLA, Bingle
0.70
0.70
10
10
BMF
NCE,MLA
0.85
The Smith Family
0.67
11
11
Publicis
Cooper Tires, Barangaroo, QBE
0.47
Oporto
0.36
12
13
Grey Group
National Heart Foundation Project, Canberra Outlet, GPET Project
0.12
0.12
13
12
TBWA
Airbnb, OneShift Project, Krispy Kreme Project
0.05
0.05
14=
14=
Dentsu
Uber Global Project
0.00
0.00
14=
14=
Lowe
0.00
0.00
14=
14=
FCB
0.00
0.00
14=
14=
Iris
0.00
0.00
18
18
Havas Worldwide
0.00
La Trobe University
(0.52)
19
19
Saatchi & Saatchi
Petronas Lubricant
0.20
Lexus
(0.80)
20
20
Ogilvy
Lilly, Conga Food, Amgen Project
3.39
Honda
(1.37)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
NSW Electoral Commission
15.53