www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Nov 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SKP Project, NBTY, Hang Lung Properties Project, KSF Project, IELTS Project
212.97
Johnny Walker Digital
181.42
2
2
McCann WorldGroup
Shenzhen Happy Valley Project, Taobao, Heineken Project, Godiva
123.92
San Miguel
123.92
3
4
Saatchi & Saatchi
Sands, Volkswagen, Swire Property, San Miguel
54.76
4
6
Dentsu
Bestore, Didi Taxi Project, China Guangfa Bank Project
61.01
Auto Client
54.71
5
3
DDB
Shanghai Jia Hua, Yili Plant Protein
58.21
Volkswagen (Some Brands)
45.61
6
5
Y&R
Autohome.com.cn, Burger King, Diageo Haig Club & Bailey's
39.88
Microsoft CRM
37.99
7
8
SapientNitro
OMO, Unilever Project, MetLife, Citibank Project
34.65
34.65
8
7
JWT
OPPO, Aha Coffee, American International Group, Tata Group Global brand Campaign
31.89
31.89
9
11
Lowe
Remy Martin, Hang Lung Properties， Arda Kitchen Appliances
21.42
21.42
10
10
Leo Burnett
11
13
TBWA
12
12
FCB
Electronic Client
9.67
9.67
13
16
Grey Group
AB Inbev Project, Hong Feng Mineral Project, Johnson & Johnson Project
6.17
6.17
14
14
BBDO
Ding Hu Spring, Merck Clarityne, Choi Tai Fook & Platinum Project
6.14
6.14
15
15
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
16
9
Publicis
Master Kong (biscuits & cookies)
25.83
17
17=
BBH
Samsung
1.26
1.26
18
17=
Wieden & Kennedy
Samsung
1.26
1.26
19
19=
Iris
0.00
0.00
20
19=
Bates
0.00
0.00
21
19=
Havas Worldwide
AGENCY
RECENT WINS
Uni-President, Samsung, Shui On Land Project, Yili (Pureday Yogurt & Da Guo Li Yogurt) Qoros Project, McDonald's, Loro Piana, Airbnb, METRO Project, Oldenburger Project
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate
RECENT LOSSES
54.76
24.28
FMCG Client
17.98
13.17
Tsingtao Beer
10.80
25.20
FMCG Client
Master Kong (Biscuits & Cookies)
1.87
0.00