www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Nov 2014
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SKP Project, NBTY, Hang Lung Properties Project, KSF Project, IELTS Project
212.97
Johnny Walker Digital
181.42
2
2
McCann WorldGroup
Shenzhen Happy Valley Project, Taobao, Heineken Project, Godiva
123.92
San Miguel
123.92
3
4
Saatchi & Saatchi
Sands, Volkswagen, Swire Property, San Miguel
54.76
4
6
Dentsu
Bestore, Didi Taxi Project, China Guangfa Bank Project
61.01
Auto Client
54.71
5
3
DDB
Shanghai Jia Hua, Yili Plant Protein
58.21
Volkswagen (Some Brands)
45.61
6
5
Y&R
Autohome.com.cn, Burger King, Diageo Haig Club & Bailey's
39.88
Microsoft CRM
37.99
7
8
SapientNitro
OMO, Unilever Project, MetLife, Citibank Project
34.65
34.65
8
7
JWT
OPPO, Aha Coffee, American International Group, Tata Group Global brand Campaign
31.89
31.89
9
11
Lowe
Remy Martin, Hang Lung Properties， Arda Kitchen Appliances
21.42
21.42
10
10
Leo Burnett
11
13
TBWA
12
12
FCB
Electronic Client
9.67
9.67
13
16
Grey Group
AB Inbev Project, Hong Feng Mineral Project, Johnson & Johnson Project
6.17
6.17
14
14
BBDO
Ding Hu Spring, Merck Clarityne, Choi Tai Fook & Platinum Project
6.14
6.14
15
15
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
16
9
Publicis
Master Kong (biscuits & cookies)
25.83
17
17=
BBH
Samsung
1.26
1.26
18
17=
Wieden & Kennedy
Samsung
1.26
1.26
19
19=
Iris
0.00
0.00
20
19=
Bates
0.00
0.00
21
19=
Havas Worldwide
AGENCY
RECENT WINS
Uni-President, Samsung, Shui On Land Project, Yili (Pureday Yogurt & Da Guo Li Yogurt) Qoros Project, McDonald's, Loro Piana, Airbnb, METRO Project, Oldenburger Project
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate
RECENT LOSSES
54.76
24.28
FMCG Client
17.98
13.17
Tsingtao Beer
10.80
25.20
FMCG Client
Master Kong (Biscuits & Cookies)
1.87
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ Nov 2014
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Wyeth Nutrition, Nike, Pepsi, L’Oreal China, Volvo
146.48
Glico
137.18
2
2
Carat
Baby First, Sephora, H&M (Search), Vertu (Search)
144.65
Tiffany & Co.
118.80
3
3
ZenithOptimedia
20th Century Fox, CIVB, Vemedia Shine, Perfetti Van Melle
58.87
4
4
Starcom MediaVest
Samsung, Airbnb, Asics, Liby Project, Guangzhou Mobile, Quicksilver
40.59
5
5
OMD
Coach, Beiersdorf, Yili (TV Buying), Nutricia Early Life Nutrition
87.38
6
8
PHD
SAP, Bayer
30.40
30.40
7
6
Havas Media
AIA, Hang Seng Bank, Inter Ikea Centre Group Project, HunterDouglas
27.22
27.22
8
7
Vizeum
Beijing Mobile，Giti, Glico, C&S Electricals,
24.95
24.95
9
9
Dentsu Media
Auto Client
15.30
15.30
10
10
MediaCom
BOSE, Nissin Fooda, MoMo China
9.29
9.29
11
11
MEC
Tiffany & Co., Sands Project, Blackrock, Regal Hotel
13.09
12
12
Initiative
Lindt Project, CPA
0.46
13
13
Maxus
ECCO
0.06
Technology Client
(6.24)
14
14
Universal McCann
Turkish Airlines, UGG, Blizzard(WOW) Project, JH1912 Project
4.68
Supor
(12.96)
AGENCY
RECENT WINS
RECENT LOSSES
Hang Seng Bank
54.00
40.59
Pepsi
Microsoft (B2C)
33.83
1.75
0.46
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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