www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ Nov 2014
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
2
Lowe
Freecharge, North Star Apartments, Serendipity Infolabs (Taxi4Sure) Project
759.14
Apollo Hospital
735.01
2
1
Ogilvy
Goan Real Estate Contruction, India Property Online Project, TI Cycles Project
817.60
Bajaj Auto
709.03
3
3
Leo Burnett
Fortis Health Care Limited, Ruchi Soya Industries, Samsung, Bajaj Auto
526.68
Micromax Mobile Project
497.31
4
4
Mudra DDB
Schneider Project, HCL, Emmbi Industries
414.95
414.95
5
5
McCann WorldGroup
Staples Project, Arise Project, 3M Project
330.03
330.03
6
6
Rediffusion Y&R
Moods Condoms, SMAAAASH, TAJ - Jiva Spa, TATA - PVBU Range Project
327.14
Microsoft CRM
312.66
7
7
Grey Group India
Reach Mobile, Quikr India (Digital), Indian Army (IPC-V Campaign), Fenesta
239.37
AXA
235.75
8
8
SapientNitro
Win Medicare(Jungle Formula)
135.10
135.10
9
9
Publicis + Publicis Ambiance
SingTel, Havmor, Elder Pharma, Kustom Made
146.44
128.35
10
11
RK Swamy BBDO
Emami Ltd, Star Sports Project, Nissan Motors, Kokuyo Camlin, Magicbricks.com Digital
143.30
11
10
Madison Creative
Airtel
96.50
12
12
Dentsu
Royal Golf Link Projects, Abbott (Digene), Hersheys Project
73.87
13
13
TBWA
Sangam India Limited Project, Michelin Tyres Project, Jindal Steel & Power
57.53
Nissan Motors
39.44
14
14
L&K Saatchi & Saatchi
Jockey International, HSBC Premier
28.95
House of Hiranandani Project
28.84
15
15
Havas Worldwide
Sanofi India's health supplement Seacod
14.48
16
16
Bates 141
Dalmia Cement
14.48
Idea - IPL Project
13.99
17
17
BBH
Samsung, HUL, Piaggio Project
24.13
Skoda
9.65
18
18
Wieden & Kennedy
Samsung
4.83
19
19
Contract Advertising
PayTM, Portea Medical
3.86
20=
20=
Percept
0.00
0.00
20=
20=
Iris
0.00
0.00
22
22
M&C Saatchi
0.00
Win Medicare(Jungle Formula)
23
23
FCB
OBI Mobiles, Nathella Sampath Jewellery
4.58
Info Edge
(41.01)
24
24
JWT
NBA India, Microsoft (India) Project, Tata Group Project, Naturals
67.23
Set Max
(42.90)
AGENCY
RECENT WINS
RECENT LOSSES
Moods Condoms
85.40
Manufacture Client
82.03
73.87
14.48
4.83
Caratlane
3.38
(8.44)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ Nov 2014
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Indian National Congress, GQ, Paseo Park(OOH)
540.70
BMW India
509.34
2
2
Havas Media
Assetz Property Group, Hi Care, OCM India, DAMAC Properties, Starbucks Project
457.80
ABD
426.44
3
3
Starcom MediaVest
Samsung, Airbnb, OLX Project, Bewakoof.com Projectt
283.95
The Mobile Store
274.30
4
6
Vizeum
SingTel, BMW, Hindware, Pride Builder
237.21
237.21
5
4
MediaCom
BOSE, Tata DoComo, Roche Diagnostics
221.95
221.95
6
5
ZenithOptimedia
OLXF(Digital), SBI Life(Digital), oodpanda.in, Indiahome.com
210.37
210.37
7
7
OMD
197.58
189.86
8
8
Mindshare
170.81
170.81
9
11
PHD
SAP, Future Group Project, Knorr Project
142.58
142.58
10
9
Dentsu Media
Toyota Project, Indian National Congress Project, Canon Project
95.78
95.78
11
10
MEC
& TV, Tiffany & Co, Blackrock
12
12
Maxus
Vodafone, BML Educorp Services, ICC
13=
14=
13=
AGENCY
RECENT WINS
V-Link Automotives Services, Kent RO Systems, The Shamrao Vithal Co-operative Bank, Kent RO Digital CESC Properties, Indian Terrain Fashions Limited, Jasper InfoTech Pvt. Ltd, (Snapdeal)
218.69
RECENT LOSSES
OCM India
89.62
85.64
37.39
TME
0.00
0.00
14=
Allied Media
0.00
0.00
15
13
Lintas Media Group
14.48
(1.45)
16
16
Madison Media
17
17
Lodestar Universal
Communications Client
0.00 Indiamart Intermesh Ltd., Tata Motors, Exide Life Insurance, Ratnakar Bank
100.12
Auto Client
(124.49)
Microsoft
(150.78)
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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