www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ Nov 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
McCann WorldGroup
Nespresso Project, Colony Project, Takeda Project, Hoya (eyecity)
4.82
2
Ogilvy
Aiful, Newways Project, ORIX Project, Skyscanner Project
3.15
4
4
Y&R
Haier Asia Project, MHD Moet Hennessy Diageo Project
2.68
Microsoft CRM
2.38
3
3
TBWA
Airbnb
2.96
Auto Client
2.28
5
5
Leo Burnett
Samsung, Double A Project, Rubbermaid
1.93
1.93
6
6
JWT
Tata Group Project, Noritz, Oak lawn, Pigeon
1.19
1.19
7
7
DDB
KNT Project, FXCM, Lixil Project
0.90
0.90
8
8
BBDO
Medical Client
0.67
0.67
9
9
Havas Worldwide
Sanofi's Project
0.50
0.50
10
10
Lowe
FrieslandCampina
0.20
0.20
11
11
Wieden & Kennedy
Samsung
0.10
0.10
12
12
M&C Saatchi
Audible by amazon Project, Hayama Shirt Project, Miyazaki Broadcasting Project
0.04
0.04
13=
13=
Bates
0.00
0.00
13=
13=
Saatchi & Saatchi
0.00
0.00
13=
13=
FCB
0.00
0.00
13=
13=
Grey Group
0.00
0.00
13=
13=
Publicis
0.00
0.00
18
18
Dentsu
0.00
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
AMO Japan
4.07
3.15
Sanyo Shokai Project
(1.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ Nov 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Regus(Search), Dice(SEM), Japan Sport Council(Digital)
3.37
3.37
2
2
Starcom MediaVest
Samsung, Airbnb
0.90
0.90
3
3
OMD
Coach, Tourism Australia
0.65
0.65
4
4
MediaCom
BOSE
0.64
0.64
5
5
PHD
AirBNB, SAP
0.15
0.15
6
6
MEC
Tiffany & Co, Blackrock, Tanaka, GE Capital, Michelin Digital, DHL Supply Chain
0.20
7
7
Dentsu Media
Tourism Client
0.05
0.05
8=
8=
Havas Media
AVL Japan
0.04
0.04
8=
8=
Vizeum
BPI, JR West Project, Oculus Japan K.K.Project
0.04
0.04
10
10
ZenithOptimedia
Tourism Client
0.03
0.03
11
12
Universal McCann
Manulife, Suzunoya, Ricoh, Amway, Nichirei Project
1.61
Microsoft
(0.49)
12
11
Mindshare
Volvo
0.48
Mondelez
(0.52)
AGENCY
RECENT WINS
RECENT LOSSES
Tourism Client
0.12
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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