www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ Nov 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
McCann WorldGroup
Nespresso Project, Colony Project, Takeda Project, Hoya (eyecity)
4.82
2
Ogilvy
Aiful, Newways Project, ORIX Project, Skyscanner Project
3.15
4
4
Y&R
Haier Asia Project, MHD Moet Hennessy Diageo Project
2.68
Microsoft CRM
2.38
3
3
TBWA
Airbnb
2.96
Auto Client
2.28
5
5
Leo Burnett
Samsung, Double A Project, Rubbermaid
1.93
1.93
6
6
JWT
Tata Group Project, Noritz, Oak lawn, Pigeon
1.19
1.19
7
7
DDB
KNT Project, FXCM, Lixil Project
0.90
0.90
8
8
BBDO
Medical Client
0.67
0.67
9
9
Havas Worldwide
Sanofi's Project
0.50
0.50
10
10
Lowe
FrieslandCampina
0.20
0.20
11
11
Wieden & Kennedy
Samsung
0.10
0.10
12
12
M&C Saatchi
Audible by amazon Project, Hayama Shirt Project, Miyazaki Broadcasting Project
0.04
0.04
13=
13=
Bates
0.00
0.00
13=
13=
Saatchi & Saatchi
0.00
0.00
13=
13=
FCB
0.00
0.00
13=
13=
Grey Group
0.00
0.00
13=
13=
Publicis
0.00
0.00
18
18
Dentsu
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
AMO Japan
4.07
3.15
Sanyo Shokai Project
(1.30)