www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ Nov 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
15
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
Hook Project, Perfetti Project, Jack Wolfskin, Winix, CJ Food Project
5.06
TBWA
Airbnb, Shinsegae Department Store, Hackers Education Group
4.00
2
Leo Burnett
Samsung, Double A Project, Korea Telecom, Renault Samsung Motors Project
3.68
3.68
4
3
JWT
Tata Group Project, Miraen Project
2.06
2.06
5
6
Ogilvy
AllienceBernstein Project, ELCA Project, Kowa Project, Tiffany & Co.,
1.92
1.92
6
5
BBDO
JTI Korea (Camel & Winston), Porsche Korea, Daishin Securities Project
1.74
1.74
7
4
Grey Group
Dermatix Project, Menarini (Full Care) Project, Heineken Project
1.85
8
7
DDB
i-Herb, Toray Project, F&D Net, KGB Beer, Pfizer
1.08
1.08
9
8
Lowe
FrieslandCampina
0.20
0.20
10
9
Havas Worldwide
Galderma Daylong
0.20
0.20
11
10
Dentsu
P&G Project
0.12
0.12
12=
11=
FCB
0.00
0.00
12=
11=
Bates
0.00
0.00
12=
11=
Saatchi & Saatchi
0.00
0.00
15
14
Y&R
0.00
Microsoft CRM
(0.10)
16
16
Publicis
0.00
Renault Samsung Motors Project
(0.50)
5.06
FMCG Client
JTI Korea (Camel & Winston)
3.70
1.55