www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Nov 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
Samsung, Double A Project, Sime Darby Property Project, Beverly Group Project
6.55
6.55
2
2
Ogilvy
TalentCorp Malaysia Project,Maxis, Inti University Project
3.78
3.78
3
3
McCann WorldGroup
Subway Project, UEM Sunrise Project, Versalink, Microsoft
3.03
3.03
4
4
JWT
Tata Group Project, Carlsberg
1.69
1.69
5
5
DDB
Red Bull, Sime Darby Plantations Project, Kenanga Investment Bank
1.16
6
6
Lowe
FrieslandCampina
1.00
7
7
Y&R
FMCG Client
0.86
8
9
TBWA
Nippon Paint, Elken Internaitonal Project, Airbnb
0.28
9
8
Saatchi & Saatchi
Mister Potato, Mamee
0.35
10
10
Grey Group
Allianz Project, Resorts World Project, P&G Project
0.14
0.14
11
11
BBH
Samsung
0.10
0.10
12
12
Dentsu
AirAsia X Project, Berjaya Sompo, Pavillion Project
0.09
0.09
13=
13=
FCB
0.00
0.00
13=
13=
Bates
0.00
0.00
13=
13=
M&C Saatchi
0.00
0.00
13=
13=
BBDO
0.00
0.00
13=
13=
Havas Worldwide
0.00
0.00
18
18
Publicis
AGENCY
RECENT WINS
EON - JEEP Project, Ministry of Tourism, AUDI
0.56
RECENT LOSSES
Nippon Paint
1.09
0.82
Microsoft CRM
0.56
0.28
Mondelez Sales
Finance Client
0.28
(0.65)