www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Nov 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
Samsung, Double A Project, Sime Darby Property Project, Beverly Group Project
6.55
6.55
2
2
Ogilvy
TalentCorp Malaysia Project,Maxis, Inti University Project
3.78
3.78
3
3
McCann WorldGroup
Subway Project, UEM Sunrise Project, Versalink, Microsoft
3.03
3.03
4
4
JWT
Tata Group Project, Carlsberg
1.69
1.69
5
5
DDB
Red Bull, Sime Darby Plantations Project, Kenanga Investment Bank
1.16
6
6
Lowe
FrieslandCampina
1.00
7
7
Y&R
FMCG Client
0.86
8
9
TBWA
Nippon Paint, Elken Internaitonal Project, Airbnb
0.28
9
8
Saatchi & Saatchi
Mister Potato, Mamee
0.35
10
10
Grey Group
Allianz Project, Resorts World Project, P&G Project
0.14
0.14
11
11
BBH
Samsung
0.10
0.10
12
12
Dentsu
AirAsia X Project, Berjaya Sompo, Pavillion Project
0.09
0.09
13=
13=
FCB
0.00
0.00
13=
13=
Bates
0.00
0.00
13=
13=
M&C Saatchi
0.00
0.00
13=
13=
BBDO
0.00
0.00
13=
13=
Havas Worldwide
0.00
0.00
18
18
Publicis
AGENCY
RECENT WINS
EON - JEEP Project, Ministry of Tourism, AUDI
0.56
RECENT LOSSES
Nippon Paint
1.09
0.82
Microsoft CRM
0.56
0.28
Mondelez Sales
Finance Client
0.28
(0.65)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ Nov 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Starcom MediaVest
Cerebos, Samsung, Tourism Malaysia Oceania, Airbnb, AIG, Lazada, Zalora, IPC, Media Prima, OpenRice
6.58
2
Mindshare
Nestle
3.25
Mondelez
2.25
3
3
Carat
Areca DevelopmentďźŒ Shaklee, Friesland Campina, Nokia, Mondelez
2.84
Southern Union
1.94
4
5
MEC
Dunlopillo, MyTeksi, Tiffany & Co, Blackrock, Amore Pacific, INTI International Universities
0.93
Tourism Client
0.88
5
6
MediaCom
BOSE
0.70
6
4
Universal McCann
Nestle Project, Lucozade Suntory (Ribena) Project, CIMB Project
3.07
7
7
Vizeum
Communication Multimedia Content Forum, Huawei, Bausch & Lomb, Kakao, Sweetyet Development
0.37
8
8=
PHD
SAP, Firefly, Lee Kum Kee, Newell Rubbermaid
0.50
IPC
0.30
9
8=
ZenithOptimedia
Lazada, OpenRice, IPC
0.21
Gamuda Land
0.19
10
10
Dentsu
AEON Index Living, Ace Canning Project, Mandom Project, Sharp Roxy Project
0.16
11
11
OMD
OSK, Qatar Airways, Coach, Tourism Australia, University of Southhampton
0.56
12
12
Initiative
0.00
13
13
Havas Media
0.00
Kakao
(0.23)
14
14
Maxus
0.00
Cotra Enterprise
(0.50)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
6.58
0.70
Cerebos
0.54
0.37
0.16
Innisfree
0.03
0.00
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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