www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ Nov 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
SapientNitro
Scotts, Dove men Project, Unilever Project
7.20
7.20
1
Ogilvy
SGX Project, AstraZeneca Project, Global Blue Project, SEA Games Project
6.96
6.96
3
4
DDB
TAFEP Project, Health Promotion Board, Ministry of Communications and Information Project
6.28
6.28
4
3
McCann WorldGroup
Kikki-K Project, Plaza Singapura Project, Microsoft Xbox, Capitaland Project
5.78
5.78
5
5
Leo Burnett
Samsung, Double A Project, Lazada Project, SkyScanner Project, MBT Project
2.75
2.75
6
6
TBWA
Airbnb, MasterCard
2.72
2.72
7
7
Grey Group
Abbott Laboratories(Digital) Project, AlMaha Airways, Sentosa Leisure Management
2.65
1.65
8
8
Dentsu
The Republic of Singapore Navy Project, Land Transport Authority Project
0.94
0.94
9
9
BBDO
APB
0.60
0.60
10
10
JWT
Tata Group Project, Carlsberg
0.42
0.42
11
14=
Bates
Pernod Ricard(Martell and Chivas Regal)
0.30
0.30
12
11
Publicis
Milkana Project, Breadtalk, Koh Brothers Project,UBS Project
0.30
0.30
13
12
Lowe
FrieslandCampina
0.20
0.20
14
13
BBH
Samsung
0.15
0.15
15=
14=
Iris
0.00
0.00
15=
14=
M&C Saatchi
0.00
0.00
15=
14=
Saatchi & Saatchi
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
15=
14=
FCB
0.00
0.00
20
20
Y&R
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Singapore Workforce Development Agency, Wearnes Automotive, Education Client
2.44
RECENT LOSSES
Microsoft CRM
(0.16)