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CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ Nov 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Oishi Green Tea, Blackmore, Office Mate, SCG Chemical Project
7.28
2
Saatchi & Saatchi
Scenical World Thailand, Nok Scoot Airlines, Electrolux, Boots Pharmacy, Novartis
2.47
2.47
3
3
DDB
Krung Thai Bank Project, CH7 Project, Krating Dang (Red Bull) Project
2.43
2.43
4
4
TBWA
Airbnb, SCG Cement, PTT Corporate, Kantana Group Project
2.35
2.35
5
5
Leo Burnett
2.32
2.32
6
7
Dentsu
2.21
2.18
7
6
McCann WorldGroup
Cigna Project, Baxter Project, Smooth-E Project, Ichitan Project
1.79
Tourism Authority of Thailand Project
1.61
8
8
BBDO
KA Cream Project, Honda Automobile, Oppo Thai
1.28
Watsons
1.24
9
9
Y&R
if Fruitamin, Dutchmill, Giffarine, Donut
1.16
Microsoft CRM
0.86
10
10
JWT
Dentyste Project, Kasinkorn Bank Project, Tata Group Project, AIS, AIS Brand Development, Ichitan Project
0.48
Sales client
0.33
11
11
Publicis
Pernod, Unif Project, P&G Project
0.12
Nyuan Sunn Pepper
0.07
12
12
Grey Group
P&G (AmbiPur) Project
0.01
0.01
13=
13=
Lowe
0.00
0.00
13=
13=
M&C Saatchi
0.00
0.00
13=
13=
Havas Worldwide
0.00
0.00
13=
13=
FCB
0.00
0.00
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
Tourism Authority of Thailand Project, Samsung CRM, Akin Land Company Limited Prudential Life Assurance Project, AP Honda, Computer System Connection Internationak Project
RECENT LOSSES
Huawei Project
7.26
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MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ Nov 2014
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Thiensurat, Fashion Village Development, Direct Asia (Thailand) Co., Ltd. (Digital)
3.46
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
2
OMD
3
4
Starcom MediaVest
4
3
Initiative
5
5
Vizeum
Singtel, Burberry, Red Bull (Sponsor & Ready), Krung Thai Bank,Easy Buy
1.50
1.50
6
6
Dentsu Media
Sappe Public Co., Wacoal Project, Dhipaya Insurance Project, Mitsubishi Motor
1.32
1.32
7
7
PHD
SAP, Walt Disney, Nikkei, Creative Spike
0.59
0.59
8
8
Mindshare
M2F Newspaper, PTT Exploration and Production Public Company Limited
0.90
9
10
MEC
Inbisco(Kopiko 78), Essilor, Samsung Life Insurance, Bigen, Mybacin Zinc Lozenges
0.45
10
9
Maxus
Panasonic(TV), Shanghai Motor, Super Coffee
0.32
FWD Life Insurance
0.17
11
11
Universal McCann
Bangkok Insurance, The Promenade
0.16
Microsoft
0.06
12
12
MPG
13
14
MediaCom
AirAsia, Kiatnakin Bank, BOSE
0.60
Mondelez
(0.18)
14
13
ZenithOptimedia
Thai Samsung Life Insurance, Stop Teen Moms, Fly Digital Media, BITEC
0.25
Reckitt Benckiser
(0.25)
AGENCY
Beiersdorf, Coach, Robert Bosch, Schneider, Wall Street English, Boonrawd Trading Project Tourism Authority of Thailand, EGAT, UNICEF, Samsung, Airbnb,Electricity Authority of Thailand Chevron Project, The Crystal Park Project, BMW, Krating Daeng and Mansome, Krating Daeng Project
RECENT LOSSES
3.45
3.08
PPT
3.00
2.35
PPT
2.27
2.18
Aje Thail Big Cola
1.95
Kingpower Duty Free
0.52
0.45
0.00
0.00
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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