www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ Nov 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu
Sunsco Project, Lexus Project, Trang An Project
1.81
1.81
2
2
Leo Burnett
Samsung, Double A Project, Canon Project
1.36
1.29
3
3
Y&R
Bel Foods(Goodi), Microsoft(Wunderman), VP Bank, Revlon
0.68
0.58
4
4
Ogilvy
Jadovie Project, FV Project
0.46
0.46
5
5
Saatchi & Saatchi
Viettel (Telecom), Asia Food (instant noodle Gau Do), United Pharma (Decolgel and Alaxan)
0.48
Vietnammobile Project
0.41
6
6
TBWA
Airbnb, Kimberly-Clark Project, Calofic Project, Masan Project
0.36
Pham Nguyen
0.35
7
7
JWT
Tata Group Project
0.34
0.34
8
8
DDB
Honda Project, Nissan Project, Optimum Gold Project,
0.28
0.28
9=
9=
Lowe
0.00
0.00
9=
9=
Bates
0.00
0.00
9=
9=
Publicis
0.00
0.00
9=
9=
Havas Worldwide
0.00
0.00
9=
9=
FCB
0.00
0.00
9=
9=
BBDO
15
15
Grey Group
AGENCY
RECENT WINS
Oppo Smartphones Project
RECENT LOSSES
0.01
Pepsico Project
0.00
0.00
P&G Project
(0.05)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ Nov 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Lactalis, KGC, Lazada, Canon, Masan, Perfetti, ADIVA (TTP)
0.84
0.84
2
2
Starcom MediaVest
Samsung, Airbnb
0.45
0.45
3
3
Maxus
Wonderfarm, TP Bank
0.30
0.30
4
4
OMD
A&T, Huawei Project
0.21
0.21
5
5
MEC
Tiffany & Co, Blackrock, Grand Ho Tram, Big Cola
0.17
0.17
6
6
Carat
Mondelez, Mastercard
0.23
Grand Ho Tram
0.13
7
7
Dentsu Media
Toyota Project, Panasonic, SUZUKI Project
0.12
CITIZEN watch
0.04
8
8
PHD
Piaggio, SAP
0.04
9
9
Mindshare
Volvo
0.10
10=
10=
MediaCom
0.00
0.00
10=
10=
Havas Media
0.00
0.00
10=
10=
Initiative
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
0.04
Mondelez
0.02
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2