R3 2021 November New Business League - China

Page 1

2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Nov 2021 ESTIMATED OVERALL YTD REVENUE (RMB ¥m)

No.of Wins

299.1

299.1

177

MOC Project, UnionPay Project, Huawei Project, Ji Nan On Cloud Project

168.8

168.8

16

Dentsu McGarryBowen KSF China Project, Ito En Project

111.5

111.5

52

102.7

102.7

23

89.6

89.6

43

67.4

67.4

57

52.2

52.2

6

51.1

51.1

28

49.2

49.2

24

46.9

46.9

43

45.7

45.7

22

23.9

23.9

15

21.9

21.9

11

19.0

19.0

9

14.9

14.9

13

12.9

12.9

11

4.3

4.3

6

RANK THIS MONTH

RANK LAST MONTH

1

1

Ogilvy

Lifeasy, Sunwoda Electronic, 4D SHOETECH, Arrow

2

2

Digitas

3

3

AGENCY

RECENT WINS

McDonald's Project, Daxing Leo Burnett Airport Project, VW_DAS WELT Auto Project Beijing International Convention Wunderman Thompson Center Project Estee Lauder Project, iGuzzini Publicis Project, Codex Beauty Mini Cooper Project, Vivo Project, BBH GARENA ONLINE PRIVATE LIMITED - Free Fire Project Invisalign Project, Aier Eye Saatchi & Saatchi Hospital Project, Yili Project, MarsWrigly Project JingJu 2022 WuJing Campaign, Polestar social, Adidas Orginial DDB Social Content Development Project Smoore (Vaping Chip) Project, BBDO Champion Project, Meituan winter campaign Project Heng An Group Project, HUAWEI, Havas Worldwide Sanyuan Milk Nanjing OCT Project, Nanjing OCT McCann WorldGroup Project, Adidas Project, World Gold Council Project

ESTIMATED YTD WIN REVENUE (RMB ¥m)

RECENT LOSSES

4

4

5

6

6

7

7

5

8

8

9

9

10

10

11

11

12

12

13

13

Grey Group

14

14

Sapient

15

15

Isobar

16

16

Prodigious

17

17

VMLY&R

18

18

Gusto Luxe

Mansur Gavriel

3.3

3.3

1

19

-

MullenLowe Group

Hape Project

0.3

0.3

2

2021 (Jan-Oct):

1,182.6

559

2020 (Jan-Oct):

1,131.4

575

4.5%

-2.8%

Uniqlo Project, HKU Various, E Learning Project, Tencent Project Alfa Romeo, SCHUCO, NBA Project Danone Aptimil, Clarins Project, Nippon Project, TCP Project MINT Media Project, MOC Shandong projects, INVISALIGN Project Michelin, Alibaba-Kaola Project , Shanghai Jahwa, Xiaomi-ninetygo Project

YoY Comparison:

1


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