2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Nov 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
47.5
33.3
180
13.0
13.0
68
6.2
6.2
22
4.0
4.0
11
3.8
3.8
13
2.5
2.5
6
3.0
2.5
6
2.4
2.4
6
2.0
2.0
1
1.9
1.9
12
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
GOVT
Sentosa Development Corporation
2
2
Ogilvy
National Environment Agency, American Express - AMEX
3
3
DDB
4
4
5
5
6
6
7
7
8
8
9
9
10
10
11
11
McCann WorldGroup
Pharma Client
1.7
1.7
2
12
12
72andSunny
1.5
1.5
2
13
13
MullenLowe Group
2.5
2.5
16
14
14
Publicis
Oppo Global UPS, MCCY (Ministry of Culture, Community & Youth) Project Visa, Samsung e-Commerce PP (SEA) Project
1.1
1.1
4
15
15
R/GA
ViewSonic
0.8
0.8
2
16
16
Isobar
Technology Client
0.4
0.4
5
17
17
Digitas
Arrow Electronics
0.3
0.3
1
18
18
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
19
19
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Nov):
79.8
359
2020 (Jan-Nov):
52.8
250
YoY Comparison:
51.1%
43.6%
AGENCY
RECENT WINS
Changi Airport Group, PUB, Hennessy Ministry of Education Project, Havas Worldwide AMAZON Project, Endowus Project, JDE Ministry of Communication and Wunderman Thompson Information CIMB Project, MOHH, Audi, English BBDO Premier League, Tripartite Alliance UOB Brand Revitalisation Project, BBH Genesis Project, Hyundai Project, Dole Food Company Project, Grey Group Resorts World Genting Project, Dole Project The Secret Little Agency StarHub Land Transport Authority Project, VMLY&R BAT Project, Google Project, Asian Civilization Museum Project
RECENT LOSSES