2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Global / Nov 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Worldwide HARMAN Global, Pfizer US Project, ACE BARCELONA Spain Project 150.2 Scholl Global 143.2 343 2 4 Ogilvy Chongqing Fuling Zhacai Group Co. LTD China, CFA Institute China, Audi Germany 106.3 Siemens Global 103.5 484 3 3 VMLY&R Singha Estate Thailand Project , Eucerin Thailand, Glo Singapore 103.1 Singapore Tourism Board 101.1 182 4 2 Saatchi & Saatchi Subway UK, Media-Saturn-Holding, HP Inc. China, Enel Italy 98.1 Fiji Tourism Global 96.5 192 5 9 Leo Burnett Rite Aid US, Jim Beam (from Beam Suntory) Global, Kashi (from Kellogg's) US 83.9 82.9 181 6 5 R/GA Shangri-La Singapore, Google Play US, Enterprise Holdings US 77.8 77.8 94 7 6 DDB Italian Trade Commission Canada, Espolon US, DORCO CO., LTD. Thailand Project 86.5 Virgin Media UK 76.9 268 8 7 Wunderman Thompson Kyndryl India, Lux Industries India, Century Plywood India 66.2 Grolsch Global 64.9 309 9 8 Digitas Jaguar Land Rover Automotive China, Chivas Brothers Limited China 57.1 54.6 142 10 10 Publicis Worldwide Qudos Mutual Ltd Australia, Biogen Inc. Canada, PKP INTERCITY S.A. Poland 43.1 43.1 152 11 11 Dentsu Unicharm China Project, Uniliver China Project, Domestic FMCG brand China Project 43.6 40.3 421 12 12 BBDO Cargill (edible oil) India, XIAO MI China, KEEP China 49.0 36.7 113 13 14 McCann WorldGroup Smirnoff Global, Pebbles Cereal US, Burger King China Project, Ministry of External Affairs India 34.4 34.4 108 14 15 M&C Saatchi Group HajdúCheese Middle East, Jimmy Brings Australia Project, AUIB Iraq 36.4 33.9 160 15 13 Publicis.Sapient Stellantis auto brands Europe digital 33.8 33.8 225 16 17 MullenLowe Group Ferrero International UK, Mexico, The Co-op UK digital CRM 37.9 32.9 34 17 16 OKRP Burger King US 29.0 27.0 1 18 18 Wieden & Kennedy Ford US, Amazon Music Global Project, Brooklyn Nets US Project 42.9 26.9 15 19 19 Barkley Red Lobster US, Planet Fitness US 21.0 21.0 2 20 20 Zambezi Under Armour Global 20.0 20.0 1 2022 (Jan-Nov): 1,538.4 5,158 2021 (Jan-Nov): 2,064.3 4,169 YoY Comparison: -25.5% 23.7%
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / Nov 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Starcom Kellog Company US, Aldi UK, Avon Serbia, Avon Hungary 165.3 Philippine National Bank Philippines 160.8 147 2 2 Zenith Swarovski Global, L'Oreal Thailand, L'Oreal Malaysia, 3Bee Srl Italy 102.2 ONCE Spain 85.7 178 3 4 PHD WaterWipes Global, Stage Entertainment España Spain, 72.8 Fitness & Lifestyle Group Australia 67.4 116 4 3 Carat Direct Line Group UK, Golden Monkey China Project, Kraft Heinz 74.9 BBK Electronics Philippines 66.9 149 5 8 Havas Media EDF France, MSC Cruises USA 76.6 Farmacity Argentina 60.1 159 6 5 Mindshare Volvo Japan, Grofers India, DS Group India, Sealy Korea Project 112.4 Uniqlo Hong Kong 59.8 195 7 6 Initiative Meica Germany, J G Hosiery India, Innobic Thailand 54.8 Carnival Corporation Australia 53.9 117 8 7 dentsu X Scenic Group Global digital media, Korea Investment Korea Project, 52.1 51.8 185 9 9 Spark Foundry KFC US, Central Garden & Pet US, Bolt Ukraine Project 59.1 MasMovil Ibercom Spain 40.3 59 10 13 Wavemaker Vodafone Australia, Free Telecom France, L'Oréal Poland, Royal 106.1 Tiffany & Co Taiwan 37.3 183 11 10 OMD S-Group Finland, Gamble Aware UK, BCP Peru 79.5 Flybuys Australia 33.6 201 12 11 Horizon Media Glanbia Performance Nutrition US 23.5 23.5 5 13 14 Essence Liby China, Nationwide Mutual Insurance US, Bombay Shaving 20.1 19.4 10 14 15 Performics Pernod Ricard US, Bloomberg India, Cue Learn Pvt Ltd India, ZEN 18.8 18.8 87 15 12 Mediahub Celebrity Cruises US 22.9 Dropbox Global 18.7 11 16 16 Digitas L Brands US, Crocs Global, Norwegian Cruise Lines Global 17.5 17.5 37 17 17 OMG Angkas Philippines 14.6 14.6 3 18 18 MediaCom Emmi AG Switzerland, National Payments Corporation of India 57.2 14.3 150 19 28 Universal McCann Moneysupermarket UK, ITC India, BMW India 15.9 Estee Lauder Companies US 8.6 35 20 19 Hearts & Science Oceania Healthcare New Zealand, Cascade New Zealand, Brolly 7.7 Betsson Norway 6.9 14 2022 (Jan-Nov): 904.3 2,585 2021 (Jan-Nov): 1,561.5 2,366 YoY Comparison: -42.1% 9.3% 2022 Creative & Media (Jan-Nov): 2,442.7 7,743 2021 Creative & Media (Jan-Nov): 3,625.8 6,535 YoY Comparison: -32.6% 18.5%
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