2022 CREATIVE AGENCIESNEW BUSINESS
India / Nov 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 1 L&K Saatchi & Saatchi Akasa Air, Goodricke Group Ltd, AJIO 141.7 141.7 47 2 2 Havas Worldwide Google Cloud Project, Hyderabad Black Hawks Project , Watermark Marketing Pvt Ltd Project 103.2 103.2 42 3 3 Leo Burnett PepsiCo brands 71.6 71.2 36 4 4 DDB Mudra Group AquaGuard Project, Chai Point Project, Galaxy Chocolates Project 68.9 68.9 65 5 5 Wunderman Thompson Kyndryl, Lux Industries, Century Plywood 65.8 63.7 117 6 6 Wondrlab JBM Group Project, Philips Preethi, 42.0 42.0 191 7 7 LS Digital Canon, Kotak Cherry, Kotak GI 30.2 30.2 27 8 8 Ogilvy PUMA , Unibic Foods India Private Limited, Aditya Birla Group 29.0 28.9 21 9 9 Digitas Embassy Group, OKAYA Power Group 22.1 22.1 19 10 10 The Womb Rupeek, Epigamia, Jolies, Piramal, Scaler 21.5 21.5 18 11 11 Dentsu MakeMyTrip digital, Britannia 27.0 AJIO 20.5 46 12 12 McCann WorldGroup Ministry of External Affairs, Money View 17.2 17.2 26 13 17 BBDO Cargill (edible oil), Birla Eternia, Amishi consumer Technologies Pvt ltd 15.4 15.4 14 14 13 VMLY&R Tira Retainer, Plum Project 16.5 13.5 39 15 14 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1 10.1 5 16 15 Kinnect Blackmores India, House of Masaba 9.8 9.8 24 17 16 BBH Roposo 9.2 9.2 6 18 18 Orchard ICICI Bank, Cleartrip Private Limited 7.5 7.5 11 19 19 FoxyMoron, Rabbit Hole Kingfisher 6.7 6.7 1 20 20 Arc Global Display System Pvt. Ltd. 6.7 6.7 5 2022 (Jan-Nov): 756.8 819 2021 (Jan-Nov): 526.7 557 YoY Comparison: 43.7% 47.0%
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2022 MEDIA AGENCIES NEW BUSINESS
India / Nov 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 2 Havas Media Dalmia Cement, Sturlite Electricals, Sunstone Digital 52.0 Swarovski 48.9 31 2 1 Mindshare Grofers, DS Group, National Stock Exchange 53.1 47.8 39 3 3 Zenith Swarovski, Homelane, Pep Technologies Pvt Ltd 46.7 45.7 13 4 4 Performics Bloomberg, Cue Learn Pvt Ltd 37.1 37.1 42 5 5 Starcom Abbott Laboratories Project 34.0 34.0 11 6 6 LS Digital Fable Street Lifestyle, Property Share, Orosoft 28.6 28.6 92 7 8 Carat Auto Client 18.3 18.3 6 8 11 MediaCom National Payments Corporation of India, Duracell Digital, FunNFood, Lendingkart, Dhan.co 17.6 17.6 12 9 9 dentsu X Tata 1MG Technologies Pvt Ltd, Bosch Limited, Dabur India Limited 17.2 17.2 9 10 10 iProspect IT Client 16.8 16.8 10 11 7 Wavemaker H K Jewellers, Arvind Fashion, Parcos 51.6 Jagat Pharma 14.3 20 12 13 Initiative J G Hosiery, Nexon Paints Pvt Ltd, R K Marbles, ITC Limited, BIC Cello India Pvt. Ltd. 11.0 11.0 5 13 12 PHD Acko Life Insurance 8.6 8.6 1 14 14 OMD MudraMax SAB TV Offline 2.4 2.4 2 15 15 m/SIX Nexxbase Marketing Pvt Ltd, Fujifilm India Pvt Ltd 5.4 2.3 13 16 16 Media Kinnect House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer Ltd. 0.8 0.8 9 17 17 Dentsu Tata 1mg 1.7 Cue Learn Pvt Ltd -0.8 1 18 18 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7 Homelane -1.6 3 2022 (Jan-Nov): 349.0 319 2021 (Jan-Nov): 478.9 175 YoY Comparison: -27.1% 82.3% 2022 Creative & Media (Jan-Nov) 1,105.8 1,138 2021 Creative & Media (Jan-Nov) 1,005.6 732 YoY Comparison: 10.0% 55.5%
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