2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Singapore / Nov 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 BBH STB 6.5 6.5 4 2 2 Ogilvy Ministry of Law Singapore, Singtel/Singapore Telecom 5.4 5.4 26 3 5 R/GA Shangri-La, Samsung, Earth 2 (Drone) 3.9 3.9 8 4 3 Havas Worldwide Singapore Armed Forces Project, Banking Circle Group, Land Transport Authority Project 3.9 3.9 12 5 4 DDB Tourism Client 3.8 3.8 15 6 7 VMLY&R Glo , Samsonite Project, Peranakan Museum Project, Scoot 3.2 3.2 5 7 6 Dentsu Intel Demand Generation 2022Heroes Project, Sustenir Group Pte. Ltd. Project 2.3 2.3 21 8 9 Wunderman Thompson Government Client 0.9 0.9 6 9 8 Prodigious Singapore Tourism Board 0.9 0.9 4 10 12 McCann WorldGroup RS Components Project 0.9 0.9 7 11 10 Leo Burnett SingTel social media and content marketing 0.7 0.7 4 12 11 Publicis Worldwide Diageo 0.7 0.7 2 13 13 Blak Labs Aviva 0.5 0.5 1 14 14 Digitas Becton, Dickinson and Company 0.5 0.5 1 15 15 Publicis.Sapient Financial Client 0.3 0.3 2 16 16 VCCP Deliveroo 0.3 0.3 1 17 17 Isobar FWD Group Project 0.3 0.3 2 18 21 MullenLowe Group MasterCard Project, UPS Project 0.3 0.3 2 19 18 BBDO BOSS project, Samsonite project, XVA Luxury NFT Marketplace project 0.2 0.2 8 2022(Jan-Nov) 35.2 131 2021(Jan-Nov) 79.8 359 YoY Comparison: -55.9% -63.5%
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE
Singapore / Nov 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Zenith L’Oreal, Singapore Tourism Board 4.1 4.1 4 2 2 Mindshare Whirlpool, HBO, Resorts World Sentosa, Jones Lang LaSalle (JLL) Project, 1.6 PepsiCo 1.6 8 3 3 Wavemaker Mondelez 1.6 ESPRIT 1.1 6 4 4 dentsu X Blizzard Entertainment, Inc. 0.8 0.8 8 5 5 Havas Media Trust Bank Singapore, Far East Organisation, Urban Home, Urban Company Integrated and Performance media 0.7 0.7 4 6 6 OMD NCS 0.7 0.7 3 7 7 Starcom MCI 0.5 0.5 1 8 9 Initiative ESPRIT 0.3 0.2 3 9 8 PHD Scoot 0.3 0.2 1 10 10 M/SIX DBS Private Bank, CBRE , Whirlpool Singapore 0.0 0.0 3 11 11 iProspect FMCG Client 0.01 0.01 1 2022(Jan-Nov) 9.9 42 2021(Jan-Nov) 6.6 70 YoY Comparison: 48.7% -40.0% 2022 Creative & Media (Jan-Nov) 45.1 173 2021 Creative & Media (Jan-Nov) 86.5 429 YoY Comparison: -47.9% -59.7%
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