R3 2022 November New Business League - UK

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Worldwide Pfizer Project, Codat Project, Euronews Project, NOVARTIS Project 16.72 16.34 52 2 2 Publicis.Sapient GSK Project, Philip Morris Project 7.90 7.90 69 3 4 Saatchi & Saatchi Subway, Churchill Insurance 7.82 7.82 7 4 3 VCCP Old El Paso Global, Sage, Dogs Trust Global 6.86 Paddy Power 6.49 8 5 5 R/GA YouTube, Meta for Business (EMEA) 3.80 3.80 4 6 6 Iris Dreams, Jack Daniel's digital 3.05 3.05 2 7 9 M&C Saatchi Group WHO Foundation, Jermaine Jenas, Freddie Flintoff 4.45 2.95 40 8 7 Digitas Crocs, BT, EE CRM 2.94 2.94 13 9 8 Neverland Age, Giffgaff, What3words, Gala Bingo 2.67 2.67 4 10 12 Adam&Eve Crisis Project, Global Project, The Economist Project 3.18 The AA 2.43 8 11 10 Leo Burnett Disney 1.71 1.71 10 12 20 MullenLowe Group Tic Tac Project, Value Retail Project 1.69 1.69 9 13 11 Karmarama Honda 2.29 Nando's 1.69 1 14 13 Rapp O2 CRM 1.53 1.53 1 15 14 Pablo Dr Pepper, AJ Bell 1.45 1.45 3 16 15 BBH Barclaycard consumer, Wild Natural, Engine Gin Project 1.23 1.23 7 17 25 Lucky Generals Labour Party, GambleAware 1.60 1.23 3 18 27 The Gate The AA, Smarty Creative and strategic 1.22 1.22 2 19 16 St Luke's TotallyMoney, Heathrow Airport 1.15 1.15 3 20 17 New Commercial Arts Paramount+, Nando's, Notonthehighstreet 1.15 1.15 3 2022 (Jan-Nov): 82.1 330

UK / Nov 2022

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 OMD Gamble Aware, Visit Britain, British Gas, Virgin Media, Ring Central,Roku, John Lewis & Partners Waitrose & Partners 9.87 River Island 9.68 10 2 2 Spark Foundry LVMH 6.11 5.93 2 3 3 Starcom Aldi 3.78 3.78 4 4 5 Carat Direct Line Group, Molson Coors, Banco Santander, Scenic Tours, Hero 3.18 3.18 5 5 4 dentsu X Hero, Kingfisher, B&Q, Screwfix 2.81 2.81 3 6 6 MediaCom Stores, Bank, F&F, Mobile, Duracell Digital, Shark, Ninja, Studio.co.uk 2.59 2.59 4 7 7 Havas Media Square Enix, Remy Cointreau, Vivid Goliath, British Red Cross 2.34 KARO 1.81 6 8 10 M/Six Fsecure, SC JOHNSON Lifestyle Brands , Smart Energy GB, KARO 1.89 1.51 7 9 8 iProspect Freemans, Next, Lloyds Pharmacy 4.45 Matalan 1.48 6 10 9 EssenceMediacom Tesco 1.15 1.15 1 11 11 The7Stars Cunard Cruises, Bensons For Beds, Irn-Bru, AG Barr, Kao Brands 1.01 1.01 5 12 12 Zenith Swarovski, Nando's, FIFA Project 1.02 Kao Brands 0.85 4 13 13 Hearts & Science Virgin Voyages 0.38 0.38 1 14 14 Walk-In Media Vitality 0.38 0.38 1 15 18 Love Sugar Science Chester Zoo, River Island 0.38 0.38 2 16 15 The Village Estrella Galicia, Fiol Prosecco Doc 0.38 0.38 2 17 16 Initiative Hello Fresh 0.53 Mettle 0.37 2 18 17 Ocean Outdoor Battersea Power Station 0.23 0.23 1 19 19 Total Media Abel & Cole 0.19 0.19 1 20 20 John Ayling & Associates Centrepoint 0.19 0.19 1 2022 (Jan-Nov): 34.5 104 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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