R3 2023 November New Business League - APAC

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2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2023

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

54.6

54.6

293

Hisense CHINA corp China, PH7 China, Sansiri Thailand

43.2

43.2

142

Charles & Keith Group Korea

27.4

27.2

83

27.6

26.5

101

26.4

26.4

115

24.3

24.3

144

24.5

24.2

218

23.8

23.8

43

19.6

19.6

57

18.8

18.8

104

18.5

18.5

71

15.0

15.0

1

14.3

14.0

42

12.7

12.7

144

11.6

11.6

59

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Ogilvy

HoneyComb Cloud (fengchaoyun) China, Huawei China, Huawei China

2

BBDO

3

Leo Burnett

RANK THIS MONTH

RANK LAST MONTH

1

1

2 3

AGENCY

4

4

Grey Group

5

5

DDB

6

6

MSL

7

7

Dentsu

8

8

McCann Worldgroup

9

11

Havas Worldwide

10

9

VMLY&R

11

10

M&C Saatchi Group

12

12

IPG Health

13

13

14

14

15

15

16

16

Reckitt Benckiser Malaysia Project, Mirqab holding - Doha Malls Qatar Project, Procter & Gamble (P&G) Hong Kong Project AXA Korea, Actimed Inc.(Generika Drugstore) Philippines Project, Ivy Hospitals India Project Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India Techcombank Vietnam Project, Abbott Vietnam Project, Masan Vietnam Project IKEA (Branding) Global Branding, First Philippine Holding Corp. Philippines, Nike Resellers Japan Tourism Tasmania Australia, IQOO India Project, UTI India Project EGO China, MediaCorp Singapore, Yonghui China, Xiaomi China Project Monty Lebanon, Mega Draws GCC Project, BUTEC Lebanon Project Pfizer Global

Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project Eco World (Duduk) Malaysia, FCB PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Saatchi & Saatchi Finance Bank India, CARTIER INTERNATIONAL India Project

RECENT LOSSES

Publicis Worldwide

Pharma Client Janpan

10.3

10.3

28

Telstra Australia, BMW China, Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia

11.8

10.1

5

9.5

9.5

57

8.5

8.5

37

8.0

8.0

6

2023 (Jan-Nov):

437.0

2,285

2022 (Jan-Nov):

579.7

2,910

YoY Comparison:

-24.6%

-21.5%

17

17

TBWA

18

18

IDC Creations Production FMCG StudioClient China

19

19

Digitas

20

20

Wieden & Kennedy

Duolingo India, Crocs India India, Miele & Cie KG Australia Project Samsung Galaxy Japan, Casio G Shock India, Casio G Shock China


2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2023 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

Shell Global

54.8

111

52.6

Friesland Campina Thailand

50.5

72

59.4

General Mills Global

48.3

132

24.2

24.2

2

20.9

20.1

49

16.5

110

15.3

113

14.2

42

14.1

227

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Google Australia, Pirmal Health India Digital (ALL), Persol Australia AOR,Digital (ALL)

61.5

RANK THIS MONTH

RANK LAST MONTH

1

6

EssenceMediacom

2

2

Wavemaker

3

1

Mindshare

4

3

Publicis Media

5

4

Zenith

6

5

Carat

7

11

LS Digital

My Fitness India, Tego Fit India, HBITS India

15.3

8

8

Initiative

Crown Resorts Australia, Finnair Singapore Project, Finnair Korea

16.0

9

AGENCY

9

NP Digital

10

7

Havas Media

11

10

OMD

12

13

iProspect

13

14

Starcom

14

12

PHD

15

15

Dentsu X

16

16

Spark Foundry

17

18

Ryvalmedia

18

19

Universal McCann

19

17

Hearts & Science

20

20

Atomic 212

L'Oreal Thailand, L'Oreal (Ecommerce) Thailand, ROBAM IMC (Planning) China CNOOC China Project, Makro Thailand, PTT OR (Amazon) Thailand Pfizer Global Electrolux AB Australia, GROUPE LACTALIS Australia, Churches of Christ Australia Australia Project DECATHLON DIGITAL Thailand Project, China Motor Corporation_EM Taiwan, SHINESAENG AD.VENTURE CO., LTD. :4KINGS II Thailand Project

Binaytara Foundation India Project , Amway India Enterprises Pvt Ltd Amway India Project , Mable Australia Undisclosed Web Veda India Performance, Oyekidhar.com India Performance CarDekho Group India, Gamesofa Taiwan, Kora New Zealand Ferrero Australia, PT GoTo Gojek Tokopedia Tbk Indonesia, ShemarooME India, L'Oreal- Kiehl's Taiwan Harry Winston China, Munchworld Marketing Sdn Bhd Malaysia Project, Marico Ltd. Vietnam Project SPC Group (Paris Baguette) Korea Project, HSBC Global, Royale Enfield India , Rakuten Travel Taiwan Nice Israel Digital, Kao (Taiwan) Corporation Taiwan Project, Pt. Suzuki Indomobile Motor Indonesia MIELE & CIE KG Hong Kong, MIELE & CIE KG India, Retail Food Group Limited Australia Racing Victoria Australia, Long Pocket Development $25,000 Australia, Torga $25,000 Australia General Mills Global V Credit Hong Kong, MOX by Standard Chartered Hong Kong BMW Australia, BMW New Zealand, Sydney Water Retention Australia

17.4

RECENT LOSSES

Crown Resorts Australia

Carlsberg Group Global

14.1

17.7

Godrej Indonesia

14.0

54

13.8

Rahbar Pakistan

13.2

46

10.0

104

10.1

9.0

Vital Tea Pakistan

8.2

26

12.8

Google Australia

6.2

43

6.3

Gamesofa Taiwan

5.5

57

5.4

5.4

26

4.2

4.2

44 1

6.0

BMW (Including Mini) US,Canada, Latam

3.3

4.2

FortyWinks Australia

3.2

9

3.2

15

2023 (Jan-Nov):

336.4

1,369

2022 (Jan-Nov):

288.6

1,408

YoY Comparison:

16.6%

-2.8%

2022 Creative & Media (Jan-Nov):

773.5

3,654

2021 Creative & Media (Jan-Nov):

868.2

4,318

YoY Comparison:

-10.9%

-15.4%

3.5

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.

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