2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
54.6
54.6
293
Hisense CHINA corp China, PH7 China, Sansiri Thailand
43.2
43.2
142
Charles & Keith Group Korea
27.4
27.2
83
27.6
26.5
101
26.4
26.4
115
24.3
24.3
144
24.5
24.2
218
23.8
23.8
43
19.6
19.6
57
18.8
18.8
104
18.5
18.5
71
15.0
15.0
1
14.3
14.0
42
12.7
12.7
144
11.6
11.6
59
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
HoneyComb Cloud (fengchaoyun) China, Huawei China, Huawei China
2
BBDO
3
Leo Burnett
RANK THIS MONTH
RANK LAST MONTH
1
1
2 3
AGENCY
4
4
Grey Group
5
5
DDB
6
6
MSL
7
7
Dentsu
8
8
McCann Worldgroup
9
11
Havas Worldwide
10
9
VMLY&R
11
10
M&C Saatchi Group
12
12
IPG Health
13
13
14
14
15
15
16
16
Reckitt Benckiser Malaysia Project, Mirqab holding - Doha Malls Qatar Project, Procter & Gamble (P&G) Hong Kong Project AXA Korea, Actimed Inc.(Generika Drugstore) Philippines Project, Ivy Hospitals India Project Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India Techcombank Vietnam Project, Abbott Vietnam Project, Masan Vietnam Project IKEA (Branding) Global Branding, First Philippine Holding Corp. Philippines, Nike Resellers Japan Tourism Tasmania Australia, IQOO India Project, UTI India Project EGO China, MediaCorp Singapore, Yonghui China, Xiaomi China Project Monty Lebanon, Mega Draws GCC Project, BUTEC Lebanon Project Pfizer Global
Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project Eco World (Duduk) Malaysia, FCB PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Saatchi & Saatchi Finance Bank India, CARTIER INTERNATIONAL India Project
RECENT LOSSES
Publicis Worldwide
Pharma Client Janpan
10.3
10.3
28
Telstra Australia, BMW China, Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia
11.8
10.1
5
9.5
9.5
57
8.5
8.5
37
8.0
8.0
6
2023 (Jan-Nov):
437.0
2,285
2022 (Jan-Nov):
579.7
2,910
YoY Comparison:
-24.6%
-21.5%
17
17
TBWA
18
18
IDC Creations Production FMCG StudioClient China
19
19
Digitas
20
20
Wieden & Kennedy
Duolingo India, Crocs India India, Miele & Cie KG Australia Project Samsung Galaxy Japan, Casio G Shock India, Casio G Shock China