2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
54.6
54.6
293
Hisense CHINA corp China, PH7 China, Sansiri Thailand
43.2
43.2
142
Charles & Keith Group Korea
27.4
27.2
83
27.6
26.5
101
26.4
26.4
115
24.3
24.3
144
24.5
24.2
218
23.8
23.8
43
19.6
19.6
57
18.8
18.8
104
18.5
18.5
71
15.0
15.0
1
14.3
14.0
42
12.7
12.7
144
11.6
11.6
59
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
HoneyComb Cloud (fengchaoyun) China, Huawei China, Huawei China
2
BBDO
3
Leo Burnett
RANK THIS MONTH
RANK LAST MONTH
1
1
2 3
AGENCY
4
4
Grey Group
5
5
DDB
6
6
MSL
7
7
Dentsu
8
8
McCann Worldgroup
9
11
Havas Worldwide
10
9
VMLY&R
11
10
M&C Saatchi Group
12
12
IPG Health
13
13
14
14
15
15
16
16
Reckitt Benckiser Malaysia Project, Mirqab holding - Doha Malls Qatar Project, Procter & Gamble (P&G) Hong Kong Project AXA Korea, Actimed Inc.(Generika Drugstore) Philippines Project, Ivy Hospitals India Project Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India Techcombank Vietnam Project, Abbott Vietnam Project, Masan Vietnam Project IKEA (Branding) Global Branding, First Philippine Holding Corp. Philippines, Nike Resellers Japan Tourism Tasmania Australia, IQOO India Project, UTI India Project EGO China, MediaCorp Singapore, Yonghui China, Xiaomi China Project Monty Lebanon, Mega Draws GCC Project, BUTEC Lebanon Project Pfizer Global
Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project Eco World (Duduk) Malaysia, FCB PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Saatchi & Saatchi Finance Bank India, CARTIER INTERNATIONAL India Project
RECENT LOSSES
Publicis Worldwide
Pharma Client Janpan
10.3
10.3
28
Telstra Australia, BMW China, Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia
11.8
10.1
5
9.5
9.5
57
8.5
8.5
37
8.0
8.0
6
2023 (Jan-Nov):
437.0
2,285
2022 (Jan-Nov):
579.7
2,910
YoY Comparison:
-24.6%
-21.5%
17
17
TBWA
18
18
IDC Creations Production FMCG StudioClient China
19
19
Digitas
20
20
Wieden & Kennedy
Duolingo India, Crocs India India, Miele & Cie KG Australia Project Samsung Galaxy Japan, Casio G Shock India, Casio G Shock China
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2023 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Shell Global
54.8
111
52.6
Friesland Campina Thailand
50.5
72
59.4
General Mills Global
48.3
132
24.2
24.2
2
20.9
20.1
49
16.5
110
15.3
113
14.2
42
14.1
227
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Google Australia, Pirmal Health India Digital (ALL), Persol Australia AOR,Digital (ALL)
61.5
RANK THIS MONTH
RANK LAST MONTH
1
6
EssenceMediacom
2
2
Wavemaker
3
1
Mindshare
4
3
Publicis Media
5
4
Zenith
6
5
Carat
7
11
LS Digital
My Fitness India, Tego Fit India, HBITS India
15.3
8
8
Initiative
Crown Resorts Australia, Finnair Singapore Project, Finnair Korea
16.0
9
AGENCY
9
NP Digital
10
7
Havas Media
11
10
OMD
12
13
iProspect
13
14
Starcom
14
12
PHD
15
15
Dentsu X
16
16
Spark Foundry
17
18
Ryvalmedia
18
19
Universal McCann
19
17
Hearts & Science
20
20
Atomic 212
L'Oreal Thailand, L'Oreal (Ecommerce) Thailand, ROBAM IMC (Planning) China CNOOC China Project, Makro Thailand, PTT OR (Amazon) Thailand Pfizer Global Electrolux AB Australia, GROUPE LACTALIS Australia, Churches of Christ Australia Australia Project DECATHLON DIGITAL Thailand Project, China Motor Corporation_EM Taiwan, SHINESAENG AD.VENTURE CO., LTD. :4KINGS II Thailand Project
Binaytara Foundation India Project , Amway India Enterprises Pvt Ltd Amway India Project , Mable Australia Undisclosed Web Veda India Performance, Oyekidhar.com India Performance CarDekho Group India, Gamesofa Taiwan, Kora New Zealand Ferrero Australia, PT GoTo Gojek Tokopedia Tbk Indonesia, ShemarooME India, L'Oreal- Kiehl's Taiwan Harry Winston China, Munchworld Marketing Sdn Bhd Malaysia Project, Marico Ltd. Vietnam Project SPC Group (Paris Baguette) Korea Project, HSBC Global, Royale Enfield India , Rakuten Travel Taiwan Nice Israel Digital, Kao (Taiwan) Corporation Taiwan Project, Pt. Suzuki Indomobile Motor Indonesia MIELE & CIE KG Hong Kong, MIELE & CIE KG India, Retail Food Group Limited Australia Racing Victoria Australia, Long Pocket Development $25,000 Australia, Torga $25,000 Australia General Mills Global V Credit Hong Kong, MOX by Standard Chartered Hong Kong BMW Australia, BMW New Zealand, Sydney Water Retention Australia
17.4
RECENT LOSSES
Crown Resorts Australia
Carlsberg Group Global
14.1
17.7
Godrej Indonesia
14.0
54
13.8
Rahbar Pakistan
13.2
46
10.0
104
10.1
9.0
Vital Tea Pakistan
8.2
26
12.8
Google Australia
6.2
43
6.3
Gamesofa Taiwan
5.5
57
5.4
5.4
26
4.2
4.2
44 1
6.0
BMW (Including Mini) US,Canada, Latam
3.3
4.2
FortyWinks Australia
3.2
9
3.2
15
2023 (Jan-Nov):
336.4
1,369
2022 (Jan-Nov):
288.6
1,408
YoY Comparison:
16.6%
-2.8%
2022 Creative & Media (Jan-Nov):
773.5
3,654
2021 Creative & Media (Jan-Nov):
868.2
4,318
YoY Comparison:
-10.9%
-15.4%
3.5
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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