2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Nov 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
HoneyComb Cloud， Huawei
2
2
MSL
Technology Client
AGENCY
RECENT WINS
Hisense, PH7, Tik Tok Project, BBDO Caltrate, Pepsi Bring Happinness Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, IDC Creations Luxury Goods Client Production Studio EGO, Yonghui, Huawei, Xiaomi VMLY&R Project Club Med Project, Heineken Prodigious Brouwerijen B.V. Project, Nippon Beiwei 47 Project, Beiwei 47 Grey Group Project, Chanel Project
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
162.7
162.7
110
112.8
112.8
103
77.7
77.7
36
72.8
72.8
25
61.6
61.6
57
57.8
57.8
38
40.2
40.2
42
36.1
36.1
17
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
3
3
4
4
5
5
6
6
7
7
8
8
9
9
Wieden & Kennedy
Casio G Shock, Chobani, Moncler
32.6
32.6
4
10
10
Publicis Worldwide
Beverages Client
25.4
25.4
9
22.1
22.1
8
21.5
21.5
16
20.9
20.9
7
15.3
15.3
19
11
11
McCann WorldGroup
General Motors, Universal Beijing Project
12
12
Digitas
Crocs Project
13
13
Havas Worldwide
14
14
Saatchi & Saatchi
15
15
Wiredcraft
FMCG Client
14.6
14.6
15
16
16
Leo Burnett
FMCG Client
8.8
8.8
7
17
17
G4 Advertising
Technology Client
8.8
8.8
9
18
18
MetaDesign
Auto Client
4.2
4.2
7
19
19
R/GA
Bacardi, Unity
2.6
2.6
2
20
20
TBWA
BMW
2.6
2.6
1
2023 (Jan-Nov):
798.1
539
2022 (Jan-Nov):
1,033.3
557
YoY Comparison:
-22.8%
-3.2%
YILI GROUP Project, ALIBABA, DeRUCCI Project BASF SE Project, Cathay Pacific Airways Ltd Project, Danone