2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
Adam&Eve
2
2
Havas Worldwide
3
3
Accenture Song
RECENT WINS Amazon Europe, SharkNinja UK Project, Savills UK, Halifax UK, BT Business UK, Eurostar Europe Edf France Project, Nors Portugal Project, Ageas Portugal Project PEUGEOT Global Barilla GR Fratelli France Retainer, Samsung Electronics France Project, The Standard Bank of South Africa Limited. South Africa Project Durex Europe, IKEA (Branding) Global
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
66.5
12
53.5
43.5
151
30.0
30.0
1
25.8
25.8
91
31.0
25.1
2
ESTIMATED YTD WIN REVENUE (USD $ m) 73.4
RECENT LOSSES
John Lewis Partnership UK
4
4
Publicis Worldwide
5
5
McCann Worldgroup
6
6
IPG Health
Pfizer Global
25.0
25.0
1
21.8
21.8
28
20.3
20.3
8
16.6
16.3
65
15.1
14.6
92
14.0
14.0
51
7
8
VMLY&R
Federal Office for Foreign Affairs Germany
8
15
VCCP
Allwyn UK, Primark Global PIF Saudi Arabia, European Commission Belgium Project, Hayel Saeed Anam Group UK Project Modon UAE, Aldar Corporate Retainer UAE, Great British Food UAE Project Subway Franchise World Headquarters Germany, John Lewis PLC UK, Ovo Energy Ltd. UK
9
9
Ogilvy
10
10
M&C Saatchi Group
11
11
Saatchi & Saatchi
12
12
Epsilon
Speedy France Project, La Francaise des Jeux France Project
13.9
13.9
77
13
13
Serviceplan
Lufthansa Airlines Global
14.0
13.1
1
14
14
Digitas
12.6
12.6
50
15
16
Dentsu
10.9
10.9
86
16
19
Wunderman Thompson ALDI Spain, Bauli Group Italy
11.2
10.9
5
17
17
Wieden & Kennedy
Samsung Watch 6 UK, Candy Crush EMEA, Laneige Global
10.4
10.0
5
18
7
Leo Burnett
Allwyn UK, Puma Turkey
18.6
9.9
56
19
18
MSL
Currys Group Limited UK, Oppo Mobile Italy, Barilla GR Fratelli Italy
9.7
9.7
53
Grey Group
UniCredit Italy Project, Aldo Shoes Dubai Project, Network International AE Dubai
7.0
7.0
22
2023 (Jan-Nov):
440.9
1,065
2022 (Jan-Nov):
456.3
1,419
YoY Comparison:
-3.4%
-24.9%
20
1
AGENCY
20
Novartis Holding AG Poland, OSHO United Arab Emirates, United Homeware Company - nice United Arab Emirates Project Kiwa N.V. Finland Project, Ikano Bank AB (publ) Sweden Project, Spendrups Bryggeriaktiebolag Sweden Project
Intuit Quickbooks UK
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2023 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
WPP(OpenMind)
2
3
OMD
3
2
Wavemaker
4
4
Havas Media
5
5
iProspect
6
6
PHD
7
7
Carat
8
8
Zenith
9
18
EssenceMediacom
Orange Slovakia, Revolut Hungary, UHU HELLAS Greece
29.0
10
10
Brainlabs
Dreamies (Mars Petcare) Germany, France, UK Influencer Project
AGENCY
RECENT WINS
NestléEurope Lidl Italy, Lidl UK, Kaufland Czech Republic Kaufland Germany, Ineos Automotive Holdings Limited UK, Ineos Automotive Holdings Limited Germany EPI France, Cooper Consumer Health France, Netherlands, Italy, Belgium, Spain, Portugal, Austria and Denmark, XXX Lutz Gruppe Switzerland Ferrero France, Netflix UK, Ferrero Poland AmRest Czech Republic, Monzo Bank Limited UK, Itabus Italy El Corte Ingles Spain, ConCardis Germany, Ferrero UK Electrolux AB France, Electrolux AB Greece, Electrolux AB Hungary
Ferrero Germany, Banco Sabadell Spain, Nordic Choice Hotels Sweden Allianz p.l.c. Ireland Torunskie Zaklady Materialow Opatrunkowych S A Poland GROUPE LACTALIS Spain, MIELE & CIE KG Greece, MIELE & CIE KG Poland
RECENT LOSSES
50.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
50.0
1
34.5
Clas Ohlson Sweden
33.8
52
37.5
Netflix UK
30.5
171
34.4
Paypal Europe
27.6
80
22.6
45
22.8 19.6
Fortum Sweden / Norway / Finland
18.7
42
18.6
Hennig-Olsen Norway
18.3
27
15.1
97
14.1
94
8.2
8.2
9
8.1
8.1
21
7.7
6.5
38
6.5
6.5
43
15.9 Allianz p.l.c. Ireland Ireland
11
9
Dentsu X
12
11
Starcom
13
12
Spark Foundry
14
13
Universal McCann
Fidelity International UK, General Mills Global
7.0
Venetis Greece
5.6
3
15
14
Publicis Media
Electrolux AB Belgium, MIELE & CIE KG Czech Republic, Electrolux AB Czech Republic
31.7
NestléEurope
5.2
44
16
15
Digitas
4.2
4.2
23
17
16
Croud
4.2
4.2
4
18
17
Hearts & Science
3.7
3.7
2
19
19
Performics
DIM SAS France, Feu Vert Spain Project, CEWE Spain Project
2.0
2.0
24
20
20
Mediahub
HubSpot UK, Esprit Global
2.1
1.6
2
2023 (Jan-Nov):
288.6
1,081
2022 (Jan-Nov):
305.2
791
YoY Comparison:
-5.4%
36.7%
2023 Creative & Media (Jan-Nov):
729.5
2,146
2022 Creative & Media (Jan-Nov):
761.5
2,210
YoY Comparison:
-4.2%
-2.9%
TUI Deutschland GmbH Germany Project, Biologische Heilmittel Heel GmbH Germany Project, Innomotics GmbH Germany Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK Jaguar Land Rover (JLR) Global
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI.
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