2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Nov 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
IPG Health
2
2
Ogilvy
3
3
4
9
5
7
6
5
7
6
8
4
9
10
10
8
11
11
12
12
13
13
14
14
15
15
16
16
17
17
18
144
19
22
20
18
AGENCY
RECENT WINS
Pfizer Global
PIF Saudi Arabia, European Commission Belgium Project, HoneyComb Cloud (fengchaoyun) China Canon Do Brasil Indústria E Comé rcio Ltda. Brazil, Techcombank Dentsu Vietnam Project, Abbott Vietnam Project Genetech Women's Health US, Boehringer-Ingelheim, PDE4B US, VMLY&R HelloFresh, Influencer Marketing US Project Eckrich US, Nathan's Famous US, Adam&Eve Simple Truth US EDF France Project, Kwai Brazil Havas Worldwide Project, NORS Portugal Project Walgreens B2B Healthcare US, ALDI Wunderman Thompson Spain, T-Mobile influencer US McDonald's Canada, Samsung Wieden & Kennedy Galaxy Japan, Samsung Watch 6 UK Procter & GambleUS Project, Grey Group Revance Therapeutics, Inc. US Project, Coca-Cola US Project Tillamook County Creamery Association (Chute) US Retainer, Leo Burnett Allwyn UK Project, Charles & Keith Group Korea Retainer The Standard Bank of South Africa Publicis Worldwide Limited, Novo Nordisk A/S Brazil Hisense CHINA corp China, PH7 BBDO China, Sansiri Thailand Monty Lebanon, Modon UAE, Aldar M&C Saatchi Group Corporate Retainer UAE Currys Group Limited UK, Oppo MSL Mobile Italy, Barilla GR Fratelli Italy Department of Defense US, EQT US, MullenLowe Group Tonies Australia PONOS Japan, Galicia Seguro R/GA Argentina, BlueSG Singapore Samsung Electronics Co Ltd US, Subway Franchise World Saatchi & Saatchi Headquarters Germany, Torrent Pharma India Mother Sonic US Clorox Burt’s Bees US, Danone US, FCB Google Brazil Novartis Holding AG Poland, OSHO Digitas United Arab Emirates, SharkNinja
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
200.0
200.0
1
173.7
169.8
382
103.7
102.8
426
94.3
94.3
182
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
84.4
John Lewis Partnership UK
77.5
17
81.5
Durex
69.4
228
67.3
64
63.0
34
49.0
47.9
153
54.9
46.0
162
44.0
44.0
148
43.2
42.3
142
41.0
205
38.0
38.0
220
37.6
37.1
96
33.8
33.8
74
32.2
32.2
121
30.0
30.0
1
27.7
27.7
152
27.6
27.6
104
2023 (Jan-Nov):
1,519.4
3,995
2022 (Jan-Nov):
1,538.4
5,158
YoY Comparison:
-1.2%
-22.5%
67.9 64.7
41.5
TurboTax US
Currys Group Limited UK
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Nov 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
6
4
3
5
4
6
5
7
7
AGENCY
RECENT WINS
Electrolux AB Belgium, MIELE & CIE KG Czech Republic Sanofi Rx Vietnam, Sanofi Rx Omnicom Media Group Malaysia, Sanofi Rx Philippines Papa Johns US, Lundbeck (VYEPTI Havas Media ®) US, EPI France Shark Ninja UK, Betsson Peru, OMD Chile, Colombia, Molson Coors TikTok US Project, Electrolux AB Zenith France, Electrolux AB Global BAT - RYDE Global, AmRest Czech PHD Republic, Delosi Colombia Publicis Media
WPP(OpenMind)
8
9
Wavemaker
9
8
NP Digital
10
10
iProspect
11
11
Initiative
12
12
Spark Foundry
13
13
Mediabrands
14
162
EssenceMediacom
15
14
dentsu X
16
15
Brainlabs
17
16
Mindshare
18
19
Hearts & Science
19
20
LS Digital
20
17
Camelot
NestléEurope Kaufland Germany, L'Oreal Thailand, L'Oreal (Ecommerce) Binaytara Foundation India Project , Amway India Enterprises Pvt Ltd Ferrero Australia, Ferrero France, Netflix UK, Ferrero Poland Dave’s Hot Chicken US, CrowdStrike US, Crown Resorts Australia Kimberly-Clark US, GROUPE LACTALIS Spain, MIELE & CIE KG Bristol Myers Squibb DTC Brand US Google Australia, Pirmal Health India Digital, Orange Slovakia Ferrero Germany, Banco Sabadell Spain, Nordic Choice Hotels Sweden Shoe Carnival US, Magnifi US, DailyPay US CNOOC China Project, Makro Thailand, PTT OR (Amazon) Thailand V Credit Hong Kong, MOX by Standard Chartered Hong Kong My Fitness India, Tego Fit India, HBITS India Hardee’s and Carl’s Jr. US
ESTIMATED YTD WIN REVENUE (USD $ m) 188.8
RECENT LOSSES
Under Armour Global
76.4
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
156.3
52
76.4
14
91.9
Paypal Europe
75.6
160
82.5
MIELE & CIE KG Ireland
71.6
117
62.9
170
58.2
94
50.0
1
43.5
266
41.0
703
65.1 65.9
Google Australia
50.0 128.9
Netflix UK
41.0 36.5
Allwyn UK
36.2
152
45.7
Carlsberg Group Global
34.7
98
30.9
30.9
86
22.5
22.5
2
97.5
Clas Ohlson Norway
21.8
235
21.6
Gamesofa Taiwan
20.8
85
19.8
30
19.8 72.9
General Mills Global
18.3
134
18.5
FortyWinks Australia
15.8
14
15.3
15.3
113
15.0
15.0
1
2023 (Jan-Nov):
929.3
3,055
2022 (Jan-Nov):
904.3
2,585
YoY Comparison:
2.8%
18.2%
2023 Creative & Media (Jan-Nov):
2,448.7
7,050
2022 Creative & Media (Jan-Nov):
2,442.7
7,743
YoY Comparison:
0.2%
-9.0%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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