2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Nov 2023
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RANK THIS MONTH
RANK LAST MONTH
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1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
IPG Health
Pfizer Global
10.0
10.0
1
10.0
10.0
10
7.0
7.0
1
4.9
4.9
11
3.7
3.7
32
3.5
3.5
4
3.4
3.4
11
3.2
3.2
10
3.1
3.1
13
2
2
Wieden & Kennedy
Aeromexico Mexico, Pepsi LatAm, Delta Latam LatAm
3
3
McCann Worldgroup
IKEA (Branding) Global
4
4
Havas Worldwide
5
5
MullenLowe Group
6
6
VMLY&R
7
7
Dentsu
8
8
Grey Group
9
9
Publicis Worldwide
10
10
Digitas
MGI SAF SA Peru
2.8
2.8
7
11
11
Leo Burnett
FMCG Brazil Client
2.6
2.6
10
Toyota Servicio Mexico, Toyota Supra Mexico
2.5
2.5
23
Kwai Brazil Project, CCU Argentina Project Petrobras Paraguay, TECATE Honduras Project, Pilgrim'S Pride Telefónica Mexico, The Coca Cola Company Mexico Project Canon Do Brasil Indústria E Comé rcio Ltda. Brazil Comandato Ecuador, L'Oreal Argentina Project, Quito Sin Minerí a Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina
12
12
M&C Saatchi Group
13
17
Wunderman Thompson KFC communication agency Brazil
2.0
2.0
2
14
13
Sapient.AG2
Unimed Brazil Project
1.9
1.9
8
1.5
1.5
16
15
16
R/GA
Galicia Seguro Argentina，Banco Safra BRAZIL, Gatorade Latam
16
14
MSL
Technology Client
1.5
1.5
9
17
15
Arc
Pizza Hut Brazil Project
1.4
1.4
7
18
24
FCB
Google Brazil
1.0
1.0
1
19
18
DPZ&T
L'Oreal SA Brazil
0.7
0.7
3
20
19
Prodigious
FMCG Client Colombia
0.4
0.4
2
2023 (Jan-Nov):
67.17
191
2022 (Jan-Nov):
28.9
101
YoY Comparison:
132.1%
89.1%
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Nov 2023 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
WATTS Chile
15.5
19
Under Armour Global
11.6
3
8.8
8.8
6
4.3
4.3
14
3.7
3.7
24
3.1
3.1
109
2.2
2.2
11
1.0
1.0
1
0.7
0.7
7
0.7
0.7
5
0.8
0.7
6
0.3
0.3
6
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Media
Claro Chile, IKEA Mexico, VIVO Mexico, Colombia, Peru, Chile,
15.8
2
2
Publicis Media
Electrolux AB Brazil, Pfizer Global
12.4
AGENCY
RECENT WINS
Delosi Colombia, Colombina PHD Colombia, Grupo Bimbo Global, Central Cervecera Colombia, Under OMD Armour Global, AngloAmerican Soprole Chile, Grupo Hérdez - Mole Initiative Doña MariáMéxico, Motos IGM Zimóveis Brazil, MXM Sistemas NP Digital Brazil, Grupo Coimma Brazil Productos Extragel y Universal SAC Starcom Peru Project, Western Union Peru, BMW (Including Mini) US,Canada, Omnicom Media Group Latam Comgas Brazil Project, Western Performics Union Panama, Western Union Miele Mexico, MIELE & CIE KG Spark Foundry Mexico Electrolux AB Chile, Electrolux AB Zenith Argentina, GROUPE LACTALIS Chile Garcos/Prophar Ecuador, Dyvenpro Wavemaker Ecuador
RECENT LOSSES
3
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
11
11
12
12
13
13
Digitas
Telecom Argentina
0.3
0.3
1
14
14
DPZ&T
Bayer AG Brazil
0.2
0.2
1
15
15
Frubis
Financial Services Client
0.1
0.1
1
16
16
One Digital
Healthcare Brazil
0.1
0.1
1
17
17
Hearts & Science
MINSA Peru
0.1
0.1
2
2023 (Jan-Nov):
51.0
234
2022 (Jan-Nov):
31.4
150
YoY Comparison:
62.5%
56.0%
2023 Creative & Media (Jan-Nov):
118.2
425.0
2022 Creative & Media (Jan-Nov):
60.3
251
YoY Comparison:
95.9%
69.3%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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