2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Nov 2023
1
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1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
IPG Health
Pfizer Global
10.0
10.0
1
10.0
10.0
10
7.0
7.0
1
4.9
4.9
11
3.7
3.7
32
3.5
3.5
4
3.4
3.4
11
3.2
3.2
10
3.1
3.1
13
2
2
Wieden & Kennedy
Aeromexico Mexico, Pepsi LatAm, Delta Latam LatAm
3
3
McCann Worldgroup
IKEA (Branding) Global
4
4
Havas Worldwide
5
5
MullenLowe Group
6
6
VMLY&R
7
7
Dentsu
8
8
Grey Group
9
9
Publicis Worldwide
10
10
Digitas
MGI SAF SA Peru
2.8
2.8
7
11
11
Leo Burnett
FMCG Brazil Client
2.6
2.6
10
Toyota Servicio Mexico, Toyota Supra Mexico
2.5
2.5
23
Kwai Brazil Project, CCU Argentina Project Petrobras Paraguay, TECATE Honduras Project, Pilgrim'S Pride Telefónica Mexico, The Coca Cola Company Mexico Project Canon Do Brasil Indústria E Comé rcio Ltda. Brazil Comandato Ecuador, L'Oreal Argentina Project, Quito Sin Minerí a Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina
12
12
M&C Saatchi Group
13
17
Wunderman Thompson KFC communication agency Brazil
2.0
2.0
2
14
13
Sapient.AG2
Unimed Brazil Project
1.9
1.9
8
1.5
1.5
16
15
16
R/GA
Galicia Seguro Argentina，Banco Safra BRAZIL, Gatorade Latam
16
14
MSL
Technology Client
1.5
1.5
9
17
15
Arc
Pizza Hut Brazil Project
1.4
1.4
7
18
24
FCB
Google Brazil
1.0
1.0
1
19
18
DPZ&T
L'Oreal SA Brazil
0.7
0.7
3
20
19
Prodigious
FMCG Client Colombia
0.4
0.4
2
2023 (Jan-Nov):
67.17
191
2022 (Jan-Nov):
28.9
101
YoY Comparison:
132.1%
89.1%