2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Nov 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
150.0
150.0
1
Herman Miller US Project, Paraxel US Project
102.0
99.0
18
Apple TV+ US
58.7
58.4
101
47.7
47.7
42
40.5
40.5
17
30.0
30.0
1
29.5
11
25.3
25.3
29
23.5
23.2
12
12.9
12.9
3
11.0
11.0
5
9.9
9.9
18
9.6
9.6
30
7.2
7.2
9
5.2
5.2
5
5.0
5.0
5
RANK THIS MONTH
RANK LAST MONTH
1
1
IPG Health
Pfizer Global
2
2
Ogilvy
3
3
Dentsu
4
10
5
4
6
-
AGENCY
RECENT WINS
Genetech Women's Health US, VMLY&R Boehringer-Ingelheim, PDE4B US, Walgreens B2B Healthcare US, TWunderman Thompson Mobile influencer US, Carhartt Mother
7
5
Wieden & Kennedy
8
6
R/GA
9
7
MullenLowe Group
10
25
FCB
Sonic US Coffee Mate US/Global, Laneige Global Google Play US, JPMorgan Chase US Department of Defense US, EQT US, Us Military Recruitment Marketing Clorox Burt’s Bees US, Danone US Eckrich US, Nathan's Famous US, Simple Truth US Procter & Gamble (P&G) US Project, Revance Therapeutics, Inc. US General Motors Company US Project, BEAM SUNTORY INC US, The Zoo by Chewy US, Frito-Lay SunChips US, Bellevue University US Samsung Electronics Co Ltd US, Sierra Nevada Brewing Company, The Aspen Group US, Gift of Life US Pro Bono / Project, Manscaped US
ESTIMATED YTD WIN REVENUE (USD $ m)
30.8
RECENT LOSSES
TurboTax US
11
13
Adam&Eve
12
8
Grey Group
13
9
PXP
14
31
Tombras
15
11
Saatchi & Saatchi
16
12
DDB
17
14
M&C Saatchi Group
Darigold US Project , Headspace US
4.8
4.8
15
18
15
Code and Theory
Finance Client
4.5
4.5
6
19
16
VaynerMedia
Bose Global
5.0
4.5
1
20
17
Accenture Song
Edward Jones US
4.0
4.0
1
2023 (Jan-Nov)
560.0
439
2022 (Jan-Nov)
451.0
523
YoY Comparison:
24.2%
-16.1%
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Nov 2023 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
115.3
5
72.0
72.0
2
25.3
24.8
5
23.7
23.7
5
22.5
22.5
2
22.1
22.1
332
17.5
17.5
6
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
Signet Jewelers US, Pfizer US
120.6
2
2
Omnicom Media Group
L'Oreal US, BMW (Including Mini) US,Canada, Latam
3
3
Zenith
4
4
PHD
5
5
Mediabrands
AGENCY
6
6
NP Digital
7
7
Spark Foundry
8
19
Havas Media
9
8
OMD
10
9
Camelot
RECENT WINS
Adobe Systems Incorporated, TikTok US Project,Electrolux AB US, Grupo Bimbo Global, Uber (NA, EU, LA) Global, McCain Foods US, HSBC Bristol Myers Squibb DTC Brand US Eden Gallery US, Legion Athletics Inc US, Legacy Healing Detox US Kimberly-Clark Corporation US, MIELE & CIE KG US, James Hardie Papa Johns US, Lundbeck (VYEPTI ®) US Beiersdorf, Vans Global, Boehringer Ingelheim HCP US Hardee’s and Carl’s Jr. US Dave’s Hot Chicken US, CrowdStrike US Shoe Carnival US, Cirque Du Soleil US Project, Magnifi US
RECENT LOSSES
Under Armour Global
21.5
Acushnet Company US
16.1
5
24.8
Edward Jones US
15.3
4
15.0
1
12.1
5
9.0
20
8.1
2
15.0
11
10
Initiative
12
11
Brainlabs
13
18
Hearts & Science
Jaguar Land Rover (JLR) Global
9.8
14
13
Mediahub
Stich Fix US, Oura Ring US
6.9
6.9
7
15
12
iProspect
Carlsberg Group Global
6.8
6.8
2
16
14
Universal McCann
General Mills Global
18.0
5.9
1
4.8
4.8
6
4.7
4.7
6
4.4
4.4
8
2.5
2.5
1
2023 (Jan-Nov)
221.6
492
2022 (Jan-Nov)
246.7
170
YoY Comparison:
-10.2%
189.4%
2023 Creative & Media (Jan-Nov)
781.7
931
2022 Creative & Media (Jan-Nov)
697.7
693
YoY Comparison:
12.0%
34.3%
17
15
Wpromote
18
16
Dentsu x
19
17
Digitas
20
20
Mediaplus
Brightspeed US, Nestle Purina US, Self Esteem Brands Kroger US, Max Mara US, Crayola US, McCormick & Co US & Canada Acushnet Company US, Parts Town Unlimited US, Parts Town Unlimited Siemens Global
18.9
Carlsberg Group Global
9.0 Warner Bros. Discovery US
BMW
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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