www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ November 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
EPSON Printers Singapore Project, Jambatan Kedua Malaysia Project, Trip Advisor Australia
87.51
SPC Ardmona Australia Projects
79.64
2
2
McCann WorldGroup
LINE Thailand, Piramal Healthcare India, SAP Thailand Project
64.96
Cigna Insurance Thailand
62.74
3
3
DDB
MoneyGram India Project, TP Bank Philippines, BMW India
62.16
Jyothy Laboratories Projects
53.59
4
4
TBWA
AXA Direct Korea, Otsuka Pharmaceutical Group Korea Project, Orang Tua Group Indonesia
34.89
Shinyoung Wacoal Korea
32.50
5
5
JWT
Microsoft Korea Project, Hyundai Pharm Korea, Seoul Milk Korea,
32.97
CII India Project
26.93
6
6
Leo Burnett
SPC Ardmona Australia Projects, Impra Teas Project
26.83
Tata Chemicals India
23.71
7
7
Y&R
XL Telecom Indonesia, Uniqlo Australia Project, Gorman Commercial Australia Project
23.13
Zydus Wellness India
19.21
8
8
Saatchi & Saatchi
Nib Health Insurance Australia, O'Brien Glass Australia Project
24.08
Otsuka Pharmaceutical Group Korea Project
16.15
9
9
Lowe
Finolex Industries Project, Kerala Cooperative Milk Marketing Federation India
15.10
LIC Housing Finance India
13.46
10
11
BBDO
BDO Unibank Philippines, Shinyoung Wacoal Korea, Cigna Insurance Thailand
16.45
SingTel Singapore
11.55
11
10
Grey Group
Sentosa Development Singapore, Honda (New Megapro) Indonesia, Coca-Cola China Project
12.38
Godiva Japan Project
11.32
12
13
Dentsu
Panasonic Singapore Project, Bridgestone Regional, EMPEREUR Tea China
11.90
SM City North Edsa Philippines
8.54
13
12
BBH
DSP BlackRock Mutual Fund India, Ikea Malaysia and Singapore
9.90
Rediff.com India
6.54
14
14
Publicis
SCA Malaysia, Audi Singapore, Friesland Campina Thailand
8.86
AXA Direct Korea
3.61
15
15
DraftFCB
Yang Sheng Tang China Project, Shanghai Pudong Development Bank China Project, Tanduay Distillers Philippines Project
4.67
BMW India
1.95
16
16
SapientNitro
Microsoft China Project, McLaren P1 China
0.80
17
17
Iris
adidas Regional
1.00
18
18
Wieden & Kennedy
19
19
Havas Worldwide
Del Monte India, Paramount Cosmetics India
0.85
20
20
Bates
ASUS Global, General Insurance Council India, Relaxa Indonesia
3.52
21
21
M&C Saatchi
Bank of Singapore Singapore
1.41
AGENCY
RECENT WINS
RECENT LOSSES
0.80
Audi Singapore
0.00
0.70
0.00
Kakao Talk Malaysia
(0.23)
(0.56)
David Jones Australia
(2.41)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ November 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Clarins Regional, L'Oreal Beauty China Project, SCA Korea Project
27.50
Apollo Tyres Global
22.16
2
2
OMD
Wet'n Wild Australia, MAB Property Group Austarlia, Lifecell India
33.64
SONY VAIO Vietnam
19.26
3
3
Havas Media
Seagate APAC, Tourism Malaysia Regional, Parmigiani Watch
18.57
Abbott Nutrition Singapore
17.29
4
4
Carat
16.91
Mitsubishi Electric Twaiwan
15.55
5
8
Initiative
6
5
MEC
Domino's Pizza Australia, SanDisk China, Abbott Nutrition Singapore
16.19
Dupont India
13.81
7
9
Universal McCann
Federal Bank India, Target Australia, William Hill Australia, Lazada Thailand
19.80
Inoherb China
12.15
8
6
Starcom MediaVest
AB InBev China, Kao Malaysia, Skyscanner SEA
18.68
9
7
PHD
Newell Australia, Johnnie Walker Blue Global
10.53
Simple Singapore
10.01
10
11
Dentsu Media
Otsuka Pharmaceutical Group Hong Kong, ASUS Hong Kong, Pfizer Taiwan
9.64
Mondomobile Thailand
7.99
11
10
Mindshare
Apollo Tyres Global, GSK Regional, Origin Energy Australia,
18.82
PepsiCo India Digital
6.98
12
12=
Vizeum
My E.G. Malaysia, KOBO India Project, Fitness First Malaysia
6.40
Bloomberg TV India
5.50
13
12=
MediaCom
Siemens Global, Coca-Cola Australia, Inoherb China
14.95
AB InBev China
5.34
14
14
Maxus
Mortgage Choice Australia, Pandora Hong Kong, ABC President Indonesia
5.91
Otsuka Pharmaceutical Group Hong Kong
3.10
AGENCY
RECENT WINS
Samsung SSD Korea(Search), TISCO Thailand(Search), TransAsia Airways Taiwan Reckitt Benckiser Regional, Santos Jaya Abadi Indonesia, Sampoerna Indonesia, Smartone Hong Kong
RECENT LOSSES
14.69
14.44
11.24
The R3 New Business League has been compiled each of the last 135 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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