www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ November 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Pfizer Project, NSW Development Project, Novartis Project
4.81
4.04
2
DDB
Fonterra Project, Canon Project, HK Land Project
2.27
2.27
3
3
JWT
K11 Concepts Mall, VF Hong Kong, FrieslandCampina
1.83
1.83
4
4
Leo Burnett
Twinings, Shun Hing Group Proejct, Pfizer Harmonet
2.21
1.21
5
5
McCann WorldGroup
Sino Group Project, Social Central Project
1.53
0.78
6
6
Grey Group
Wellcome
0.76
0.76
7
7
Y&R
0.75
0.75
8
8
TBWA
0.51
0.51
9
9
Publicis
0.36
0.36
10
10
Lowe
Garuda Indonesia Global
0.20
0.20
11
11
DraftFCB
Canon Project, Hong Kong Housing Society, ICBC Project
0.13
0.13
12
12
Saatchi & Saatchi
0.12
0.12
13
13
M&C Saatchi
0.10
0.10
14
14=
Dentsu
0.06
0.06
15
14=
BBDO
0.01
0.01
16=
16=
Bates
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Infiniti Hong Kong Project, The Rise Project, AIA
British Council
Starbucks Corporation Project
RECENT LOSSES