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CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ November 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Pfizer Project, NSW Development Project, Novartis Project
4.81
4.04
2
DDB
Fonterra Project, Canon Project, HK Land Project
2.27
2.27
3
3
JWT
K11 Concepts Mall, VF Hong Kong, FrieslandCampina
1.83
1.83
4
4
Leo Burnett
Twinings, Shun Hing Group Proejct, Pfizer Harmonet
2.21
1.21
5
5
McCann WorldGroup
Sino Group Project, Social Central Project
1.53
0.78
6
6
Grey Group
Wellcome
0.76
0.76
7
7
Y&R
0.75
0.75
8
8
TBWA
0.51
0.51
9
9
Publicis
0.36
0.36
10
10
Lowe
Garuda Indonesia Global
0.20
0.20
11
11
DraftFCB
Canon Project, Hong Kong Housing Society, ICBC Project
0.13
0.13
12
12
Saatchi & Saatchi
0.12
0.12
13
13
M&C Saatchi
0.10
0.10
14
14=
Dentsu
0.06
0.06
15
14=
BBDO
0.01
0.01
16=
16=
Bates
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
Infiniti Hong Kong Project, The Rise Project, AIA
British Council
Starbucks Corporation Project
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ November 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
Olympus, Cheung Kong Holdings, Wyeth Project
3.01
Fonterra
2.51
2
2
Carat
Hong Kong Land Search, Baidu Search
3.11
ETRADE Securities
2.23
3
11
Dentsu Media
Otsuka Pharmaceutical, ASUS, Asahi
1.37
1.37
4
3
PHD
Office of the Ombudsman, President Pharmaceutical, Golden Resources
1.05
1.05
5
4
MediaCom
Hong Kong Broadband Network, VW, Air Seychelles
1.05
0.95
6
5
Havas Media
Seagate, Audemars Piguet (Digital)
0.90
0.90
7
6
ZenithOptimedia
Clarins, Tourism New Zealand Digital
0.99
0.85
8
7
Vizeum
0.64
0.64
9
9
Initiative
Smartone, Pimco Project, Peninsula Project
0.32
0.32
10
8
Maxus
Pandora Digital, British Council Digital
0.51
11
10
MEC
12
12
Universal McCann
13
13
14
14
AGENCY
RECENT WINS
RECENT LOSSES
Otsuka Pharmaceutical
0.02
0.00
0.00
Coca-Cola Project
0.39
(0.13)
Mindshare
ITV, Taobao China Holding Limited, Modern Media Project
1.08
Starcom MediaVest
Garuda Indonesia Global
0.11
Cheung Kong Holdings
(0.25)
(0.40)
The R3 New Business League has been compiled each of the last 135 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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