www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ November 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Fitness First Project, Kakao Talk, Sunway Velocity
3.23
3.23
2
2
McCann WorldGroup
Petronas Project, Sime Darby Project, Sime Darby Project
2.07
2.07
3
5
Ogilvy
Jambatan Kedua Project, Lafarge Cement Project, Securities Commission Malaysia
1.20
1.20
4
4
Dentsu
Sharp Project, Bridgestone, Mandom, Hitachi, Rafale malaysia
1.10
1.10
5
3
Y&R
1.08
1.08
6=
6=
BBH
Ikea
0.80
0.80
6=
6=
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.80
0.80
8
12
Leo Burnett
Inbisco, Vitality Boost
1.47
9
10
Saatchi & Saatchi
MYCEB Project, Mamee Projects, Reckitt Benckiser
0.94
0.64
10
8
TBWA
Jotun Project, Lee Kum Kee, Great Eastern Life Assurance
0.60
0.60
11
9
Grey Group
AmbiPur Project, Touch 'n Go Project
0.64
0.56
12
11
DraftFCB
Nissan Project
0.40
0.40
13
13
Bates
ASUS Global
0.30
0.30
14
14
Publicis
SCA, Ayamas Project
0.10
0.10
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
BBDO
0.00
0.00
17
17
JWT
0.29
(0.61)
18
18
Havas Worldwide
AGENCY
RECENT WINS
STB
0.00
RECENT LOSSES
Petronas Dagangan
Kakao Talk
0.65
(1.00)