www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ November 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
EPSON Printers Project, Bayer HealthCare Project, Allergan Project
11.77
11.77
2
JWT
Changi Airport Group, STB, Samsonite
5.49
5.48
3
3
TBWA
Timberland, Lixil Project, Starcount Project
4.06
4.06
4
4
McCann WorldGroup
La Mer Project, UFS Unilever Food Solution Project, Ferrero Project
3.44
Line Corporation
3.44
5
5
DDB
StarHub.com Project, Keppel Land, StarHub Site Revamp
2.90
Tourism Australia Global
2.90
6
6
Dentsu
Panasonic Project, Bridgestone Project, Capitamalls Asia Project
1.66
1.36
7
8
Grey Group
Sentosa Development, Workplace Safety and Health Council Project, The Great Eastern Life Assurance Project
0.96
0.96
8
7
Iris
adidas
1.00
9
9
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
10
10
Bates
ASUS Global
0.34
0.34
11
11
Saatchi & Saatchi
Institute of Technical Education, Scoot, Star Cruises Project
1.10
Cairn
0.25
12
12
Publicis
Audi, Robinsons
0.35
Burger King
0.24
13
13
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
14=
15=
Leo Burnett
Twinings
0.00
0.00
14=
15=
Havas Worldwide
0.00
0.00
14=
15=
DraftFCB
0.00
0.00
17
17
Y&R
RSN
0.20
Bank of Singapore
(0.10)
18
18
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
19
19
BBDO
Daimler AfterSales, Banyan Tree
3.30
SingTel
(0.70)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Audi
0.70