www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ November 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
EPSON Printers Project, Bayer HealthCare Project, Allergan Project
11.77
11.77
2
JWT
Changi Airport Group, STB, Samsonite
5.49
5.48
3
3
TBWA
Timberland, Lixil Project, Starcount Project
4.06
4.06
4
4
McCann WorldGroup
La Mer Project, UFS Unilever Food Solution Project, Ferrero Project
3.44
Line Corporation
3.44
5
5
DDB
StarHub.com Project, Keppel Land, StarHub Site Revamp
2.90
Tourism Australia Global
2.90
6
6
Dentsu
Panasonic Project, Bridgestone Project, Capitamalls Asia Project
1.66
1.36
7
8
Grey Group
Sentosa Development, Workplace Safety and Health Council Project, The Great Eastern Life Assurance Project
0.96
0.96
8
7
Iris
adidas
1.00
9
9
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
10
10
Bates
ASUS Global
0.34
0.34
11
11
Saatchi & Saatchi
Institute of Technical Education, Scoot, Star Cruises Project
1.10
Cairn
0.25
12
12
Publicis
Audi, Robinsons
0.35
Burger King
0.24
13
13
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
14=
15=
Leo Burnett
Twinings
0.00
0.00
14=
15=
Havas Worldwide
0.00
0.00
14=
15=
DraftFCB
0.00
0.00
17
17
Y&R
RSN
0.20
Bank of Singapore
(0.10)
18
18
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
19
19
BBDO
Daimler AfterSales, Banyan Tree
3.30
SingTel
(0.70)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Audi
0.70
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ November 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MEC
Abbott Nutrition, STB, United International Pictures
2.51
CITI Bank
2.36
ZenithOptimedia
Clarins, Allgreen Buying, Byron & Co
2.00
Motor Image Subaru
1.70
Initiative
Reckitt Benckiser, MTM Skincare, Wisma Atria
1.40
4
OMD
Workforce Development Agency, Ecco Singapore Project
2.67
Hershey's Asia Pacific
1.35
5
3
MediaCom
Fonterra
1.30
Mundi Pharma
1.28
6
7
Universal McCann
BS Group, Zalora, ACCA Project
1.09
Burberry
0.92
7
6
PHD
Inbisco
0.77
8
5
Havas Media
Seagate, JTB
1.51
9
9
Starcom MediaVest
Spotify, Taobao, Skyscanner
0.67
0.42
10
8
Dentsu Media
ANA
0.37
0.37
11=
11=
Vizeum
Burberry
0.17
0.17
11=
11=
Maxus
Red Bull Project
0.21
0.17
13
13
Mindshare
GSK Asia Pacific, Dyson
1.05
Tan Chong Motor
0.15
14
14
Carat
0.09
CAG
(0.11)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
10
4
AGENCY
RECENT LOSSES
1.40
0.75
Abbott Nutrition
0.68
The R3 New Business League has been compiled each of the last 135 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2