www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Oct 2014
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RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3
3
Leo Burnett
4
4
DDB
5
5
Y&R
6
6
JWT
7
7
SapientNitro
8
8
Lowe
9
14
TBWA
10
10
11
9
12
11
BBDO
13
12
Saatchi & Saatchi
14
15
Publicis
Wal-Mart China, Olay(E-Commence) China, Yoplait China
15
13
M&C Saatchi
Hayama Shirt Japan Project, Microsoft Store China, Cetaphil & Loceryl China
16
16
BBH
17
17
18
AGENCY
RECENT WINS
Lilly ANZ, Oishi Green Tea Thailand, NBTY China, Blackmores Thailand Cigna Australia Project, Dubai Tourism Australia Project, Microsoft Xbox Singapore Ruchi Soya Industries Ltd India, UniPresident China, IDFC Mutual Funds India Project Nipponpaint Icolor China, Manulife Hong Kong Project, ParknShop Hong Kong Project Dick Smith Australia Project, if Fruitamin Thailand, Suncorp Australia Project AHA Coffee China Project, Dentiste Thailand Project, American International Group China Citibank Regional Project, Unilever China Project, Win Medicare(Jungle Formula) India Mahindra Reva Electric Vehicles India Project, Krishna Chandra Dutta (Spices) India Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
86.3
Auckland Council New Zealand
74.0
71.4
AMO Japan Project
66.6
47.6
Micromax Mobile India Project
45.9
41.1
Volkswagen China (Some Brands)
37.8
42.4
NSW Electoral Commission Australia
36.8
22.5
Set Max India
19.8
18.8
18.8
18.3
Apollo Hospital India
17.2
Hitejinro Korea, Hackers Education Group Korea, Haier Appliances India
17.3
Nissan Motors India
15.2
Dentsu
Toyota U Trust India Project, The Republic of Singapore Navy Project, China Guangfa Bank China Project
16.1
Rajthevee Clinic Thailand
13.2
Grey Group
Indian Army Project, Allianz Malaysia Project
13.3
GSK Hong Kong Project
13.1
14.4
Hindustan Lifecare India
12.2
12.1
Nipponpaint Business Brand Project
10.5
10.8
Oporto Australia
5.1
4.5
Win Medicare (Jungle Formula) India
4.3
Samsung APAC, HUL India, Piaggio India
1.9
Skoda India
1.6
Wieden & Kennedy
Samsung APAC
1.5
18
Havas Worldwide
Sanofi Japan Project, Galderma Daylong Korea(BTL)
5.4
La Trobe University Australia
0.9
19
19
FCB
Nathella Sampath Jewellery India,Mercury Energy New Zealand
1.9
Electricity Authority New Zealand
0.6
20
20
Bates
Dalmia Cement India
0.3
IPL India Project
0.3
21
21
Iris
Emami Ltd India, SM Malls Affiliates Philippines Project, Melco Crown Entertainment Philippines Sands China, Pertamina Oil & Gas Indonesia, Electrolux Thailand, Viettel (Telecom) Vietnam
0.0
1.5
0.0
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Indian National Congress India, Citizen Watch Co. Taiwan, Shaklee Malaysia, Goodgame Studios Korea
76.02
Tiffany & Co. APAC
68.31
2
2
Starcom MediaVest
Coca-Cola(Digital) Philippines, Petra Foods Indonesia, MCI Singapore
35.51
FMG New Zealand
33.00
3
3
Mindshare
City of Dreams Macau, CESC Properties India, Hoyu Taiwan
30.75
Pandora(Offline) Hong Kong
23.68
4=
5
ZenithOptimedia
24.44
Nestle ANZ
19.83
4=
4
OMD
32.66
Innisfree Malaysia
19.80
6
6
MediaCom
15.54
Danone Nutricia New Zealand
12.86
7
7
Vizeum
Singtel Regional, Franke Faber(Digital) India, Casa Grande India
13.14
RAC WA(Digital) Australia
12.51
8
11
MEC
Nestle Australia, Tiffany & Co. APAC, KAO Taiwan, Traveloka Indonesia
15.98
H&M Taiwan
11.15
9
8
PHD
Bayer Australia, SAP APAC, ABC Thailand
10.23
Menarini Australia
8.93
10
10
Dentsu Media
Indian National Congress Project, Sappe Public Thailand, Toyota Vietnam Project, Panasonic Vietnam
8.54
Citizen Watch Co. Taiwan
7.42
11
9
Havas Media
AIA China, Hang Seng Bank China, Inter Ikea Centre Group China
12.26
Chinatrust Bank Philippines
7.22
12
12
Initiative
4.85
Aje Thai Big Cola Thailand
3.07
13
13
Maxus
2.31
Zespri Singapore
(0.51)
14
14
Universal McCann
16.22
Blizzard Entertainment Korea
(4.35)
AGENCY
RECENT WINS
Perfetti Van Melle China, Supor China, Yabao(Planning) China, National Gallery Singapore Beiersdorf Thailand, V-Link Automotives Services India, Sentosa Leisure Management Singapore Nestle New Zealand, Farmers Mutual Group New Zealand, Political Advocacy Philippines
Chevron Thailand Project, The Crystal Park Thailand Project, CAT Telecom Thailand Project 7-Eleven Hong Kong, Shanghai Motor Thailand Project, Super Coffee Thailand Project Aar Fusion Industries Malaysia, Dr Oetker Malaysia, Rekoo Taiwan
RECENT LOSSES
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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