www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Oct 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3
3
Leo Burnett
4
4
DDB
5
5
Y&R
6
6
JWT
7
7
SapientNitro
8
8
Lowe
9
14
TBWA
10
10
11
9
12
11
BBDO
13
12
Saatchi & Saatchi
14
15
Publicis
Wal-Mart China, Olay(E-Commence) China, Yoplait China
15
13
M&C Saatchi
Hayama Shirt Japan Project, Microsoft Store China, Cetaphil & Loceryl China
16
16
BBH
17
17
18
AGENCY
RECENT WINS
Lilly ANZ, Oishi Green Tea Thailand, NBTY China, Blackmores Thailand Cigna Australia Project, Dubai Tourism Australia Project, Microsoft Xbox Singapore Ruchi Soya Industries Ltd India, UniPresident China, IDFC Mutual Funds India Project Nipponpaint Icolor China, Manulife Hong Kong Project, ParknShop Hong Kong Project Dick Smith Australia Project, if Fruitamin Thailand, Suncorp Australia Project AHA Coffee China Project, Dentiste Thailand Project, American International Group China Citibank Regional Project, Unilever China Project, Win Medicare(Jungle Formula) India Mahindra Reva Electric Vehicles India Project, Krishna Chandra Dutta (Spices) India Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
86.3
Auckland Council New Zealand
74.0
71.4
AMO Japan Project
66.6
47.6
Micromax Mobile India Project
45.9
41.1
Volkswagen China (Some Brands)
37.8
42.4
NSW Electoral Commission Australia
36.8
22.5
Set Max India
19.8
18.8
18.8
18.3
Apollo Hospital India
17.2
Hitejinro Korea, Hackers Education Group Korea, Haier Appliances India
17.3
Nissan Motors India
15.2
Dentsu
Toyota U Trust India Project, The Republic of Singapore Navy Project, China Guangfa Bank China Project
16.1
Rajthevee Clinic Thailand
13.2
Grey Group
Indian Army Project, Allianz Malaysia Project
13.3
GSK Hong Kong Project
13.1
14.4
Hindustan Lifecare India
12.2
12.1
Nipponpaint Business Brand Project
10.5
10.8
Oporto Australia
5.1
4.5
Win Medicare (Jungle Formula) India
4.3
Samsung APAC, HUL India, Piaggio India
1.9
Skoda India
1.6
Wieden & Kennedy
Samsung APAC
1.5
18
Havas Worldwide
Sanofi Japan Project, Galderma Daylong Korea(BTL)
5.4
La Trobe University Australia
0.9
19
19
FCB
Nathella Sampath Jewellery India,Mercury Energy New Zealand
1.9
Electricity Authority New Zealand
0.6
20
20
Bates
Dalmia Cement India
0.3
IPL India Project
0.3
21
21
Iris
Emami Ltd India, SM Malls Affiliates Philippines Project, Melco Crown Entertainment Philippines Sands China, Pertamina Oil & Gas Indonesia, Electrolux Thailand, Viettel (Telecom) Vietnam
0.0
1.5
0.0