www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ Oct 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Y&R
Dick Smith Project, Suncorp Project, Terry White
16.06
2
McCann WorldGroup
Cigna Project, Dubai Tourism Project, Oporto CRM Project
12.40
12.40
3
3
Leo Burnett
Samsung, Double A Project, Woolworth Retail，Bonds Retail,CFX (Digital)
7.64
7.64
4
4
DDB
NSW Dept of Health Project, Victorian Major Events Company Project, Manulife Project, ParknShop Project
5.80
5.80
5
5
JWT
RACV, Tata Group Project, NSW Electoral Commission
5.34
5.34
6
6
SapientNitro
Mondelez, Metlife, Citibank Project
4.80
4.80
7
7
Clemenger BBDO
Myer
4.00
4.00
8
8
M&C Saatchi
IAG, A2 Milk，Lexus
3.50
3.50
9
9
The Monkeys
MLA, Bingle
0.70
0.70
10
10
BMF
NCE,MLA
0.85
The Smith Family
0.67
11
11
Publicis
Cooper Tires, Barangaroo, QBE
0.47
Oporto
0.36
12
13
Grey Group
National Heart Foundation Project, Canberra Outlet, GPET Project
0.12
0.12
13
12
TBWA
Airbnb, OneShift Project, Krispy Kreme Project
0.05
0.05
14=
14=
Dentsu
Uber Global Project
0.00
0.00
14=
14=
Lowe
0.00
0.00
14=
14=
FCB
0.00
0.00
14=
14=
Iris
0.00
0.00
18
18
Havas Worldwide
0.00
La Trobe University
(0.52)
19
19
Saatchi & Saatchi
Petronas Lubricant
0.20
Lexus
(0.80)
20
20
Ogilvy
Lilly, Conga Food, Amgen Project
3.39
Honda
(1.37)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
NSW Electoral Commission
15.53
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Woolworths, Nokia, Symington's, MasterCard, WA Police,
13.67
13.67
2
2
Mitchells
Food & Beverage Service Client, Federal Government
10.70
10.55
3
7
PHD
SAP, Bayer, Norwent 3 Pty Ltd, Infiniti Cars, The Fuel Agency, Simonds Homes
3.82
4
4
Starcom MediaVest
Samsung, Airbnb, Diageo, ASICS sports fashion brand, MedTronic
4.13
5
3
OMD
Dubai TourismďźŒCoach, Deakin University, Momentum Energy
4.94
Sara Lee
3.16
6
12
MEC
Tiffany & Co, Nestle, Menarini, Blackrock, Banana Boat, Hallmark
3.18
Jemena
3.11
7
5
MediaCom
Fonterra, Westpac Project
4.87
Pacific Brands
3.01
8
9
Vizeum
Ella Bache, BPI
1.45
Cosmax
1.25
9
8
Havas Media
Valspar, Goodman Fielder
0.87
10
10
Initiative
Madman Entertainment, RAC WA, Swinburne Online, Bing Lee
2.27
Rabobank
0.72
11
11
Mindshare
Volvo
0.25
Honda Lawn Mowers
0.15
12
6
ZenithOptimedia
Musashi, Honda Lawn Mowers, Appliances Online, Mr Price
2.56
Nestle
0.06
13
13
Maxus
Thomas Jewellers
0.05
Education Client
(0.13)
14
14
IKON
Commbank
3.00
RAC WA
(1.19)
15
15
Universal McCann
Coca-Cola, Tourism Queensland, City Chain, Regus
3.53
Australian Federal Government
(4.48)
AGENCY
RECENT WINS
RECENT LOSSES
Menarini
3.45
3.24
0.87
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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