www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Oct 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
NBTY, Hang Lung Properties Project, KSF Project, IELTS Project
196.53
Johnny Walker Digital
164.98
2
2
McCann WorldGroup
Taobao, Heineken Project, Godiva, Hsu Fu Chi Food
123.39
San Miguel
123.39
3
4
DDB
Nipponpaint Icolour, SAIC Corp Brand， Sunshine Insurance Project，Sun Century Project
52.32
Volkswagen (Some Brands)
39.72
4
3
Saatchi & Saatchi
Sands, Volkswagen, Swire Property, San Miguel
40.27
Nipponpaint Project
38.38
5
7
Y&R
Burger King, Diageo Haig Club & Bailey's, Johnny Walker Digital
35.15
Microsoft CRM
33.26
6
5
Dentsu
China Guangfa Bank Project, Canon Project, Esai, GTMC Project
36.93
Auto Client
30.63
7
6
JWT
Aha Coffee, American International Group, Tata Group Global brand Campaign
30.14
30.14
8
8
SapientNitro
Unilever Project, MetLife, Citibank Project
28.35
28.35
9
16
Publicis
Wal-Mart, Olay E-Commence, Yoplait (General Mills), Baojing Properties
44.54
FMCG Client
20.58
10
9
Leo Burnett
Uni-President, Samsung, Shui On Land Project, Yili (Pureday Yogurt & Da Guo Li Yogurt)
24.28
FMCG Client
17.98
11
10
Lowe
Hang Lung Properties， Arda Kitchen Appliances, HNA Group, Anta Kids
15.12
15.12
12
11
FCB
Electronic Client
9.67
9.67
13
15
TBWA
McDonald's, Loro Piana, Airbnb, METRO Project, Oldenburger Project
11.75
14
12
BBDO
Ding Hu Spring, Merck Clarityne, Choi Tai Fook & Platinum Project
6.14
6.14
15
13
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
16
14
Grey Group
AB Inbev Project
5.89
5.89
17=
17=
BBH
Samsung
1.26
1.26
17=
17=
Wieden & Kennedy
Samsung
1.26
1.26
19=
19=
Iris
0.00
0.00
19=
19=
Bates
0.00
0.00
19=
19=
Havas Worldwide
AGENCY
RECENT WINS
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate
25.20
RECENT LOSSES
Tsingtao Beer
Master Kong (Biscuits & Cookies)
9.39
0.00