www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Oct 2014
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
NBTY, Hang Lung Properties Project, KSF Project, IELTS Project
196.53
Johnny Walker Digital
164.98
2
2
McCann WorldGroup
Taobao, Heineken Project, Godiva, Hsu Fu Chi Food
123.39
San Miguel
123.39
3
4
DDB
Nipponpaint Icolour, SAIC Corp Brand， Sunshine Insurance Project，Sun Century Project
52.32
Volkswagen (Some Brands)
39.72
4
3
Saatchi & Saatchi
Sands, Volkswagen, Swire Property, San Miguel
40.27
Nipponpaint Project
38.38
5
7
Y&R
Burger King, Diageo Haig Club & Bailey's, Johnny Walker Digital
35.15
Microsoft CRM
33.26
6
5
Dentsu
China Guangfa Bank Project, Canon Project, Esai, GTMC Project
36.93
Auto Client
30.63
7
6
JWT
Aha Coffee, American International Group, Tata Group Global brand Campaign
30.14
30.14
8
8
SapientNitro
Unilever Project, MetLife, Citibank Project
28.35
28.35
9
16
Publicis
Wal-Mart, Olay E-Commence, Yoplait (General Mills), Baojing Properties
44.54
FMCG Client
20.58
10
9
Leo Burnett
Uni-President, Samsung, Shui On Land Project, Yili (Pureday Yogurt & Da Guo Li Yogurt)
24.28
FMCG Client
17.98
11
10
Lowe
Hang Lung Properties， Arda Kitchen Appliances, HNA Group, Anta Kids
15.12
15.12
12
11
FCB
Electronic Client
9.67
9.67
13
15
TBWA
McDonald's, Loro Piana, Airbnb, METRO Project, Oldenburger Project
11.75
14
12
BBDO
Ding Hu Spring, Merck Clarityne, Choi Tai Fook & Platinum Project
6.14
6.14
15
13
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
16
14
Grey Group
AB Inbev Project
5.89
5.89
17=
17=
BBH
Samsung
1.26
1.26
17=
17=
Wieden & Kennedy
Samsung
1.26
1.26
19=
19=
Iris
0.00
0.00
19=
19=
Bates
0.00
0.00
19=
19=
Havas Worldwide
AGENCY
RECENT WINS
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate
25.20
RECENT LOSSES
Tsingtao Beer
Master Kong (Biscuits & Cookies)
9.39
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ Oct 2014
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Nike, Pepsi, L’Oreal China, Volvo
137.03
Glico
127.73
2
2
Carat
Regus (search), Wei Chuan(search), Sands China(SEM), Ferrero, Mondelez
142.75
Tiffany & Co.
118.95
3
5
ZenithOptimedia
Perfetti Van Melle, Supor, Yabao(Planning)
55.94
4
7
Starcom MediaVest
Samsung, Airbnb, Asics, Liby Project, Guangzhou Mobile, Quicksilver
40.59
5
3
OMD
Coach, Beiersdorf, Yili (TV Buying), Nutricia Early Life Nutrition
86.75
6
6
Havas Media
AIA, Hang Seng Bank, Inter Ikea Centre Group Project, HunterDouglas
27.22
27.22
7
4
Vizeum
Beijing Mobile，Giti, Glico, C&S Electricals,
24.95
24.95
8
8
PHD
SAP
17.48
17.48
9
9
Dentsu Media
Auto Client
14.60
14.60
10
10
MediaCom
BOSE, Nissin Fooda, MoMo China
9.29
9.29
11
12
MEC
Tiffany & Co., Sands Project, Blackrock, Regal Hotel
13.09
12
11
Initiative
Lindt Project, CPA
0.46
13
13
Maxus
ECCO
0.06
Technology Client
(6.24)
14
14
Universal McCann
Turkish Airlines, Blizzard(WOW) Project, JH1912 Project, L.A. Tourism Project Regus
2.79
Supor
(14.85)
AGENCY
RECENT WINS
RECENT LOSSES
Hang Seng Bank
51.66
40.59
Pepsi
Microsoft (B2C)
33.20
1.75
0.46
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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