www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ Oct 2014
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ESTIMATED OVERALL YTD REVENUE (Crore)
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
Ogilvy
Vuclip Project, ITC Project, Apollo Hospital, SHUKRAN, Srei Infrastructure Finance Ltd.Project
808.67
Bajaj Auto
700.11
2
Lowe
Mahindra Reva Electric Vehicles, Krishna Chandra Dutta, GCPPL, Flipkart
661.35
Apollo Hospital
637.22
3
3
Leo Burnett
Ruchi Soya Industries, Samsung, Bajaj Auto, Double A project
510.28
Micromax Mobile Project
480.90
4
4
Mudra DDB
State Bank of India, Cairns India, Set Max, Catholic Syrian Bank
385.76
385.76
5
6
McCann WorldGroup
Staples Project, Arise Project, 3M Project
330.03
330.03
6
5
Rediffusion Y&R
SMAAAASH, TAJ - Jiva Spa, TATA - PVBU Range Project
327.14
Microsoft CRM
312.66
7
7
Grey Group India
Indian Army (IPC-V Campaign), Fenesta, Fiat Punto Project, Future Retail Limited Project
186.73
AXA
183.11
8
-
SapientNitro
Win Medicare(Jungle Formula)
135.10
135.10
9
8
Publicis + Publicis Ambiance
Skoda, Iconcerts, Khans Project, Elite Foods
115.32
111.70
10
9
Madison Creative
Airtel
11
10
RK Swamy BBDO
Emami Ltd, Star Sports Project, Nissan Motors, Kokuyo Camlin, Magicbricks.com Digital
128.83
12
13
Dentsu
Toyota Project, Bharti AXA Project, Maruti Suzuki, Delhi DynamosďźŒDEN Project
73.14
13
12
TBWA
Haier Appliances, Airbnb, Durga Projects & Infrastructure
53.00
Nissan Motors
34.90
14
11
L&K Saatchi & Saatchi
Jockey International, HSBC Premier
28.95
House of Hiranandani Project
28.84
15
14
Havas Worldwide
Sanofi India's health supplement Seacod
14.48
16
15
Bates 141
Dalmia Cement
14.48
Idea - IPL Project
13.99
17
16
BBH
Samsung, HUL, Piaggio Project
24.13
Skoda
9.65
18
17
Wieden & Kennedy
Samsung
4.83
19
18
Contract Advertising
PayTM
3.86
20=
19=
Percept
0.00
0.00
20=
19=
Iris
0.00
0.00
22
21
M&C Saatchi
0.00
Win Medicare(Jungle Formula)
23
22
FCB
OBI Mobiles, Nathella Sampath Jewellery
4.58
Info Edge
(41.01)
24
23
JWT
Tata Group Project, Naturals, Hamdard Laboratories Project, InfoEdge Project
58.74
Set Max
(51.38)
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
96.50
RECENT LOSSES
Manufacture Client
82.03
Mercedes-Benz Digital
80.58
73.14
14.48
4.83
Caratlane
3.38
(8.44)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ Oct 2014
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Indian National Congress， GQ， Paseo Park(OOH)
540.70
Tempo Digital
538.29
2
2
Havas Media
Hi Care, OCM India, DAMAC Properties, Starbucks Project
446.35
ABD
414.99
3
3
Starcom MediaVest
Samsung, Airbnb, OLX Project, Bewakoof.com Projectt
283.95
The Mobile Store
274.30
4
4
MediaCom
BOSE, Tata DoComo, Roche Diagnostics
221.95
221.95
5
5
ZenithOptimedia
Foodpanda.in, Indiahome.com, Jabong, Times Internet, Star Pravah, SCA Libero
201.69
201.69
6
8
Vizeum
Jet Privilege, Franke Faber(Digital), Casa Grande
194.75
194.75
7
6
OMD
197.58
189.86
8
7
Mindshare
170.81
170.81
9
9
Dentsu Media
Indian National Congress Project, Canon Project, Konica Minolta Project
93.46
93.46
10
12
MEC
Tiffany & Co, Blackrock
11
11
PHD
SAP, Future Group Project, Knorr Project
46.08
46.08
12
10
Maxus
Vodafone, BML Educorp Services, ICC
85.64
37.39
13
13
Lintas Media Group
Communications Client
14.48
14.48
14=
14=
TME
0.00
0.00
14=
14=
Allied Media
0.00
0.00
16
16
Madison Media
0.00
Auto Client
(124.49)
17
17
Lodestar Universal
85.64
Microsoft
(165.26)
AGENCY
RECENT WINS
V-Link Automotives Services, Kent RO Systems, The Shamrao Vithal Co-operative Bank, Kent RO Digital CESC Properties, Indian Terrain Fashions Limited, Jasper InfoTech Pvt. Ltd, (Snapdeal)
Tata Motors, Exide Life Insurance, Ratnakar Bank
184.92
RECENT LOSSES
OCM India
55.85
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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