www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ Oct 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Dentsu
Honda Project, Softex Tissue, CIMB Niaga Bank Project
2.51
1
Grey Group
Big Cola(ATL and digital) Project, CA KlikPay Project, Djojonegoro C1000 Project
2.34
3
3
Y&R
TPS Rice, adidas, MERCK, Prudential Insurance
2.10
4
4
McCann WorldGroup
Panasonic Project, Commonwealth Bank Project, Nestle Breakfast Cereal
1.80
5
7=
JWT
Tata Group Project, Daum Communications Project, WePlay Project
1.72
6
5
Ogilvy
AHA Centre,RAIF Project, GRM International Project
1.16
1.16
7
6
Leo Burnett
Samsung, Double A Project, Indofood (Pop Mie brand)
1.06
1.06
8
7=
1.04
1.00
9
9
0.86
0.86
10
10
Saatchi & Saatchi
Pertamina, Air Asia Project, Toyota WOM Digital Project
0.52
0.52
11
11=
BBDO
Carrefour
0.50
0.50
12
11=
TBWA
Airbnb, Castrol Project, Bosch Project, Lenovo Mobile Project
0.45
0.45
13
13
Lowe
FrieslandCampina
0.20
14
14
Publicis
Intel Embedded SystemďźŒ Sanofi Digital, PT Akasha Project
0.07
0.07
15=
15=
Bates
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
FCB
0.00
0.00
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Fortune Indonesia
DDB
PT Astra Honda Motor, ICI Paints(Digital), PT Asuransi Jiwasraya Persero, PT Dima Indonesia Pfizer Viagra Project, Orang Tua, Nivea Project, Ichitan, Aviva and Astra, Permata Bank
RECENT LOSSES
PT Akasha Project
2.50
2.34
Microsoft CRM
2.00
1.80
Indofood (Pop Mie brand)
Johnson's Baby Project
1.46
0.12