www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ Oct 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Dentsu
Honda Project, Softex Tissue, CIMB Niaga Bank Project
2.51
1
Grey Group
Big Cola(ATL and digital) Project, CA KlikPay Project, Djojonegoro C1000 Project
2.34
3
3
Y&R
TPS Rice, adidas, MERCK, Prudential Insurance
2.10
4
4
McCann WorldGroup
Panasonic Project, Commonwealth Bank Project, Nestle Breakfast Cereal
1.80
5
7=
JWT
Tata Group Project, Daum Communications Project, WePlay Project
1.72
6
5
Ogilvy
AHA Centre,RAIF Project, GRM International Project
1.16
1.16
7
6
Leo Burnett
Samsung, Double A Project, Indofood (Pop Mie brand)
1.06
1.06
8
7=
1.04
1.00
9
9
0.86
0.86
10
10
Saatchi & Saatchi
Pertamina, Air Asia Project, Toyota WOM Digital Project
0.52
0.52
11
11=
BBDO
Carrefour
0.50
0.50
12
11=
TBWA
Airbnb, Castrol Project, Bosch Project, Lenovo Mobile Project
0.45
0.45
13
13
Lowe
FrieslandCampina
0.20
14
14
Publicis
Intel Embedded SystemďźŒ Sanofi Digital, PT Akasha Project
0.07
0.07
15=
15=
Bates
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
FCB
0.00
0.00
RANK THIS MONTH
RANK LAST MONTH
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2
2
AGENCY
Fortune Indonesia
DDB
PT Astra Honda Motor, ICI Paints(Digital), PT Asuransi Jiwasraya Persero, PT Dima Indonesia Pfizer Viagra Project, Orang Tua, Nivea Project, Ichitan, Aviva and Astra, Permata Bank
RECENT LOSSES
PT Akasha Project
2.50
2.34
Microsoft CRM
2.00
1.80
Indofood (Pop Mie brand)
Johnson's Baby Project
1.46
0.12
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
Tiffany & Co, Traveloka, Blackrock
3.05
2
2
Carat
Nokia, Mondelez, Friesland Campina, Mastercard, Huawei Tech Investment(OOH)
2.99
3
3
Vizeum
Reckitt Benckiser, FWD Life Insurance
1.20
1.20
4
4
MediaCom
DBS (Digital), BOSE
1.15
1.15
5
5
OMD
Coach, Beiersdorf
1.25
6
9
Starcom MediaVest
Samsung, Airbnb, Petra Foods
0.93
7
6
Universal McCann
Siam Cement, Ajinomoto Project
0.70
Microsoft
0.46
8
13
Dentsu Media
Samsung Project, Ultra Jaya, Trilliun
0.81
Ajinomoto
0.31
9
7
ZenithOptimedia
Astra Aviva
0.19
0.19
10
10
PHD
Firefly, SAP
0.19
0.19
11
8
Touchpoint
OCBC, Pharos Group
0.15
0.15
12=
11=
Initiative
0.00
0.00
12=
12=
Maxus
0.00
0.00
14
14
Mindshare
Bank Danamon
0.85
Mondelez
(0.15)
15
15
Havas Media
GBIL, Garuda, PT Star Asia Ditributions
0.45
Reckitt Benckiser
(0.63)
AGENCY
RECENT WINS
RECENT LOSSES
3.05
Finance client
Lasallefoods
1.49
0.65
0.51
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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