www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ Oct 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Colony Project, Takeda Project, Hoya (eyecity), Nutro Project
4.52
2
2
Ogilvy
Aiful, Newways Project, ORIX Project, Skyscanner Project
3.15
3
17
TBWA
Airbnb
2.92
Auto Client
2.24
4
3
Y&R
MHD Moet Hennessy Diageo Project, Sanyo Shokai Project, SBI ALApromo Project, AMO Japan Project
2.38
Microsoft CRM
2.08
5
4
Leo Burnett
Samsung, Double A Project, Rubbermaid
1.93
1.93
6
5
JWT
Tata Group Project, Noritz, Oak lawn, Pigeon
1.19
1.19
7
6
DDB
KNT Project, FXCM, Lixil Project
0.90
0.90
8
7
BBDO
Medical Client
0.67
0.67
9
8
Havas Worldwide
Sanofi's Project
0.50
0.50
10
9
Lowe
FrieslandCampina
0.20
0.20
11
10
Wieden & Kennedy
Samsung
0.10
0.10
12
11
M&C Saatchi
Audible by amazon Project, Hayama Shirt Project, Miyazaki Broadcasting Project
0.04
0.04
13=
12=
Bates
0.00
0.00
13=
12=
Saatchi & Saatchi
0.00
0.00
13=
12=
FCB
0.00
0.00
13=
12=
Grey Group
0.00
0.00
13=
12=
Publicis
0.00
0.00
18
18
Dentsu
0.00
AGENCY
RECENT WINS
RECENT LOSSES
AMO Japan
3.77
3.15
Sanyo Shokai Project
(1.30)