www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ Oct 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Hook Project, Perfetti Project, Jack Wolfskin, Winix, CJ Food Project
5.06
5.06
2
2
Leo Burnett
Samsung, Double A Project, Korea Telecom, Renault Samsung Motors Project
3.68
3.68
15
15
TBWA
Airbnb, Shinsegae Department Store, Hackers Education Group
3.64
3
3
JWT
Tata Group Project, Miraen Project
2.06
2.06
4
4
Grey Group
Dermatix Project, Menarini (Full Care) Project, Heineken Project
1.85
1.85
5
5
BBDO
Porsche Korea, Shinsegae International, Maeil Dairy Project, Airbnb Media
1.41
1.41
6
6
Ogilvy
AllienceBernstein Project, ELCA Project, Kowa Project, Tiffany & Co.,
1.02
1.02
7
7
DDB
Toray Project, F&D Net, KGB Beer, Pfizer
1.01
1.01
8
8
Lowe
FrieslandCampina
0.20
0.20
9
9
Havas Worldwide
Galderma Daylong
0.20
0.20
10
10
Dentsu
FMCG Client
0.09
0.09
11=
11=
FCB
0.00
0.00
11=
11=
Bates
0.00
0.00
11=
11=
Saatchi & Saatchi
0.00
0.00
14
14
Y&R
0.00
Microsoft CRM
(0.10)
16
16
Publicis
0.00
Renault Samsung Motors Project
(0.50)
AGENCY
RECENT WINS
RECENT LOSSES
FMCG Client
3.34
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
SLP Institute, Lotte-Nestle, HK Bank, Swarovski, Oxford Path
1.69
2
6
Starcom MediaVest
Samsung, Airbnb, Blizzard Entertainment
2.08
3
3
MediaCom
K2 Eider, BOSE
1.30
1.30
4
5
Carat
Samsung(Search), Samsung (Digital Project), Mastercard, Goodgame Studios
1.27
1.27
5
4
Vizeum
IKEA Korea, BMW Korea
1.21
1.21
6
2
Universal McCann
Mundipharma, E Channel, Sevennights, LF, Crocodile Project
1.37
7
7
OMD
Coach, Independent Liquor, Tourism Australia
0.52
8
8
Dentsu Media
Menarini, Marmot, JOE FRESH, Fuji Xerox Project
0.72
9
9
MEC
Tiffany & Co, Blackrock, Daum(Search),Innisfree Project
0.34
0.29
10
10
PHD
H&M, Airbnb, SAP
0.13
0.13
11
11
Initiative
0.00
0.00
12
12
Havas Media
0.00
AGENCY
RECENT WINS
RECENT LOSSES
1.69
Microsoft
Blizzard Entertainment
1.45
0.99
0.52
SIDIZ
Mundipharma Project
0.39
(0.15)
The R3 New Business League has been compiled each of the last 145 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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