www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ Oct 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Hook Project, Perfetti Project, Jack Wolfskin, Winix, CJ Food Project
5.06
5.06
2
2
Leo Burnett
Samsung, Double A Project, Korea Telecom, Renault Samsung Motors Project
3.68
3.68
15
15
TBWA
Airbnb, Shinsegae Department Store, Hackers Education Group
3.64
3
3
JWT
Tata Group Project, Miraen Project
2.06
2.06
4
4
Grey Group
Dermatix Project, Menarini (Full Care) Project, Heineken Project
1.85
1.85
5
5
BBDO
Porsche Korea, Shinsegae International, Maeil Dairy Project, Airbnb Media
1.41
1.41
6
6
Ogilvy
AllienceBernstein Project, ELCA Project, Kowa Project, Tiffany & Co.,
1.02
1.02
7
7
DDB
Toray Project, F&D Net, KGB Beer, Pfizer
1.01
1.01
8
8
Lowe
FrieslandCampina
0.20
0.20
9
9
Havas Worldwide
Galderma Daylong
0.20
0.20
10
10
Dentsu
FMCG Client
0.09
0.09
11=
11=
FCB
0.00
0.00
11=
11=
Bates
0.00
0.00
11=
11=
Saatchi & Saatchi
0.00
0.00
14
14
Y&R
0.00
Microsoft CRM
(0.10)
16
16
Publicis
0.00
Renault Samsung Motors Project
(0.50)
AGENCY
RECENT WINS
RECENT LOSSES
FMCG Client
3.34