www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Oct 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
Samsung, Double A Project, Sime Darby Property Project, Beverly Group Project
6.55
6.55
2
2
Ogilvy
TalentCorp Malaysia Project,Maxis, Inti University Project
3.78
3.78
3
3
McCann WorldGroup
UEM Sunrise Project, Petronas BTL&Digital (2015) Project, Versalink, Microsoft
2.95
2.95
4
4
JWT
Tata Group Project, Carlsberg
1.69
1.69
5
5
DDB
Sime Darby Plantations Project, Kenanga Investment Bank
1.09
1.09
6
6
Lowe
FrieslandCampina
1.00
0.82
7
7
Y&R
FMCG Client
0.86
Microsoft CRM
0.56
8
8
Saatchi & Saatchi
Mister Potato, Mamee
0.35
Mondelez Sales
0.28
9
9
TBWA
Airbnb, Tune Hotels Regional Services Project, Taylor's University Project
0.17
0.17
10
10
Grey Group
Allianz Project, Resorts World Project, P&G Project
0.14
0.14
11
11
BBH
Samsung
0.10
0.10
12
12
Dentsu
AirAsia X Project, Berjaya Sompo, Pavillion Project
0.08
0.08
13=
13=
FCB
0.00
0.00
13=
13=
Bates
0.00
0.00
13=
13=
M&C Saatchi
0.00
0.00
13=
13=
BBDO
0.00
0.00
13=
13=
Havas Worldwide
0.00
0.00
18
18
Publicis
AGENCY
RECENT WINS
EON - JEEP Project, Proton Project, Ayamas Project, Intel Project
0.19
RECENT LOSSES
Finance Client
(1.02)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ Oct 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Starcom MediaVest
Samsung, Airbnb, AIG, Lazada, Zalora, IPC, Media Prima, OpenRice
5.20
2
Mindshare
Nestle
3.25
Mondelez
2.25
3
3
Carat
Shaklee, Friesland Campina, Nokia, Mondelez, Mastercard, Berjaya Sompo
2.83
Southern Union
1.93
4
6
Universal McCann
3.02
Microsoft
1.49
5
4
MEC
0.90
Tourism Client
0.85
6
5
MediaCom
BOSE
0.70
0.70
7
7
Vizeum
Communication Multimedia Content Forum, Huawei, Bausch & Lomb, Kakao, Sweetyet Development
0.37
0.37
8=
8=
PHD
SAP, Firefly, Lee Kum Kee, Newell Rubbermaid
0.50
IPC
0.30
8=
8=
ZenithOptimedia
Lazada, OpenRice, IPC
0.21
Gamuda Land
0.19
10
10
Dentsu
Ace Canning Project, Mandom Project, Sharp Roxy Project
0.16
11
11
OMD
Qatar Airways, Coach, Tourism Australia, University of Southhampton
0.54
12
12
Initiative
0.00
13
13
Havas Media
0.00
Kakao
(0.23)
14
14
Maxus
0.00
Cotra Enterprise
(0.50)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Dr Oetker, Malaysia Airlines, CIMB Bank, Media Prima Berhad Project, Jemarama Jaya Tiffany & Co, Blackrock, Amore Pacific, INTI International Universities, MSIG Insurance, Cotra Enterprise
RECENT LOSSES
5.20
0.16
Innisfree
0.02
0.00
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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