www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand/ Oct 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Y&R
Matua (Treasury Wine Estates), Panasonic Project, Sevens Project, Vodafone, The Mill
3.95
3
DDB
Prada Project, Auckland Council Project, Dance Company Project
1.10
1.10
3
2
JWT
Auckland Transport Project, University of Auckland, Sovereign Insurance, LG Project
0.85
0.85
4
4
Leo Burnett
Samsung,Double A Project
0.50
0.50
5
5
McCann WorldGroup
Microsoft
0.30
0.30
6
7
TBWA
Airbnb, Ministry of Social Development Project, Heart of the City Project
0.19
0.19
7
8
FCB
Mercury Energy, National Screening Unit
0.15
0.04
8=
9=
Grey Group
0.00
0.00
8=
9=
Publicis
0.00
0.00
8=
9=
Havas Worldwide
0.00
0.00
8=
9=
Lowe
0.00
0.00
8=
9=
M&C Saatchi
0.00
0.00
13=
6
Ogilvy
13=
14
15
15
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Microsoft CRM
3.75
0.28
Auckland Council
(0.03)
BBDO
0.00
Red Bull Project
(0.03)
Saatchi & Saatchi
0.00
Icebreaker Project
(0.08)
Lilly, AusIndustry
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
MediaCom
Nestle, Farmers Mutual Group, Fonterra, Wet and Forget
1.72
Danone Nutricia
1.68
2
1
OMD
Kiwibank, NZ Post, Dulux, Coach, Bic, QV, Bauer Media NZ
2.40
SKYCITY Auckland
1.67
3
4
PHD
SAP, Auckland Council, Unitec Institute of Technology, Ezibuy
0.40
0.40
4
5
Carat
Nokia(Social Media), Natural Sugars
0.35
0.35
5
6
MEC
Danone Nutricia, NZACA Project, Ministry of Business, New Zealand Opera
0.34
0.34
6
3
Starcom MediaVest
Samsung, Airbnb
0.45
7
7
Vizeum
Reb Bull
0.19
0.19
8=
9=
MPG
0.00
0.00
8=
9=
Mindshare
0.00
0.00
10
11
Universal McCann
0.00
Microsoft
(0.23)
11
8
0.19
Nestle
(0.57)
AGENCY
ZenithOptimedia
RECENT WINS
Valentines, SKYCITY Auckland, Avanti Finance
RECENT LOSSES
Farmers Mutual Group
0.19
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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