www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ Oct 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Koudphone Project, Aldex Realty Project, Globe Tatt Awards (Digital)
6.02
6.02
2
2
DDB
Starmall, Google Search Project, Aboitiz Group Project
2.31
2.31
3
3
Ogilvy
UNICEF, Profriends, Amicus Holdings
1.65
1.65
4
4
Saatchi & Saatchi
Toyota Motor(Yaris), Huawei Technologies Project
1.40
1.40
5
5
Leo Burnett
Samsung, Double A Project
1.05
1.05
6
7
BBDO
SM Malls Project, Melco Crown Entertainment, Anchor Dairy, SMDC Real Estate Project
1.89
0.80
7
8
TBWA
Airbnb, Converge ICT, Energizer Project, Rustan's Dept Store Project
0.62
0.62
8
6
Grey Group
Ferrero (Tic Tac) Project, Google(PR), Fitness First Project, Dusit Thani Manila
0.57
0.57
9
9
Publicis
P&G Project, Burger King Project Kidzania Manila, San Miguel Project
0.28
0.28
10
10
JWT
Tata Group Project
0.10
0.10
11
11
FCB
Meralco, Sun Broadband
0.07
0.07
12=
12=
Bates
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
14
14
Lowe
0.00
FMCG Client
(0.01)
15
15
Havas Worldwide
0.00
Asia Brewery
(0.02)
16
16
Y&R
Education Client
0.03
Microsoft CRM
(0.27)
17
17
Dentsu
Developent Bank
0.00
Toyota Motor（Brand: Yaris）
(0.50)
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Starcom MediaVest
Coke(Digital) Smart(Digital), Samsung, Airbnb, Antacid brand
5.03
5.03
2
1
ZenithOptimedia
China Trust Bank, WeChat, Nestle, Wyeth, Tata Motors, All Phones
4.68
4.61
3
3
Carat
Nokia, Mondelez, Mastercard, Huawei(OOH), Philippines National Bank(OOH)
1.32
1.32
4
4
Havas Media
Merz Pharma Project, Outback Steakhouse, Blue Fox Project
1.52
5
6
Vizeum
Singtel, Starmobile, Reckitt Benckiser, Kamillosay Spray Solution
0.71
0.71
6
5
OMD
Aspen Philippines, Google Philippines, NTUC Enterprise, Department of Tourism
0.54
0.52
7
8
MediaCom
Political Advocacy, BOSE, JFC, Mentholatum
0.31
0.31
8
9=
Universal McCann
H&M, Russell Hobbs Project
0.44
9
7
Maxus
RFM, PLDT
0.17
0.17
10
9=
Dentsu
Uniqlo Project, University of the Philippines Project, Line Project
0.14
0.14
11
11
Initiative
0.00
0.00
12
12
MEC
Tiffany & Co, Blackrock, HCG Bathroom Fixtures, Galderma, Beiersdorf (Nivea), Ellipse Cologne
0.67
Wyeth
(0.09)
13
13
PHD
SAP, Micrara Land, Philippines OPPO Mobile Technology
0.28
Beiersdorf (Nivea)
(0.17)
14
14
Mindshare
Multicare Pharmaceuticals Philippines
0.60
Mondelez
(0.40)
AGENCY
RECENT WINS
RECENT LOSSES
Chinatrust Bank
Microsoft
0.86
0.19
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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