www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ Oct 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Gigo, Johnson Massage Chair, Newland Project, Chinatrust Project
2.71
2.71
2
3
Leo Burnett
Uni-President, The Banker Association of ROC Project
2.01
2.01
3
2
McCann WorldGroup
MasterCard Project, Keywear, CTBC Bank, Taiwan Beer, Hotai Group Project
1.94
1.94
4
4
Dentsu
Real Estate Client, Rakuten Project,Kinmen Kaoliang Liquor Project
0.77
0.72
5
5
Havas Worldwide
THI Group Project
0.40
0.40
6
6
Lowe
FrieslandCampina
0.20
0.20
7
7
JWT
Tata Group Project
0.05
0.05
8=
8=
FCB
0.00
0.00
8=
8=
DDB
0.00
0.00
8=
8=
Bates
0.00
0.00
8=
8=
Grey Group
0.00
0.00
8=
8=
Publicis
0.00
0.00
8=
8=
Saatchi & Saatchi
0.00
0.00
8=
8=
BBDO
0.00
0.00
15
15
Y&R
16
16
TBWA
AGENCY
RECENT WINS
Education Client
RECENT LOSSES
0.03
Microsoft CRM
(0.07)
0.00
Milk Client
(0.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Citizen Watch Co., Kinmen Liquor, OPPO Mobile, SYM
1.90
2
2
MEC
KAO, FUJI, EOS, Tiffany & Co, Blackrock
1.96
3
6
Starcom MediaVest
H&M, Samsung, Airbnb, CIGNA Health Insurance Service Company
0.98
0.98
4
3
Dentsu Media
Asahi Beer Project, KINKAN(TV), Xantia Project, CKS(TV), Prajna works Project
0.81
0.75
5
5
OMD
Cisco, JS Adways Group, Hua Nan Bank, GoodTV, World Chocolate Wonderland
0.77
Search Studio
0.73
6
4
ZenithOptimedia
BenQ(Digital), Nice Corp Project, Bobson, Bioderma, JP Morgan (Digital)
0.80
JP Morgan (Digital)
0.70
7
9
Universal McCann
Tian-He-Shang, IGS Project, Rekoo
0.29
Microsoft
0.14
8
7
PHD
SAP, alifetale.com, Chung Hsiang Foods, Audemars Pigeut
0.12
0.12
9
8
MediaCom
Taishin Bank, BOSE
0.08
0.08
10
10
Mindshare
OB Design, Hoyu
0.35
11=
11=
Initiative
0.00
0.00
11=
11=
Maxus
0.00
0.00
13
13
Vizeum
14
12
Havas Media
AGENCY
RECENT WINS
TaoYuan Airport Project, Chung Hsin textile, National Communication Committee Project
0.41
0.00
RECENT LOSSES
1.90
H&M
KYMCO Motorcycle
Beiersdorf
1.51
0.01
(0.01)
(0.05)
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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