R3 2021 October New Business League - Malaysia

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2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2021 RANK THIS MONTH

RANK LAST MONTH

1

3

AGENCY

FCB

RECENT WINS

Resorts World Genting, Spritzer, SunLife Bangledash Navy, Malaysian Heath Board Project Shell Malaysia, Unilever Project,Carsome Project, Grab Project

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

2.6

2.55

14

2.4

2.40

3

2.1

2.07

14

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

2

1

Grey Group

3

2

VMLY&R

4

4

DDB

Media Company

1.3

1.32

9

5

5

Ogilvy

Seek Asia, Musawah

1.1

1.06

13

6

6

The Chariot Agency

Costa Coffee Social

0.5

0.50

1

7

7

Leo Burnett

T0urism Client

0.5

0.47

3

0.5

0.45

11

8

8

M&C Saatchi Group

MDEC Project, F&N Sarsi + Orange Project

9

9

Isobar

Nando's Chickenland Malaysia

0.1

0.12

5

10

10

Dentsu

Confidential Client

0.1

0.06

1

2021(Jan-Oct)

9.6

65

2020(Jan-Oct)

8.4

67

15.0%

-3.0%

YoY Comparison:

1


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