2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Oct 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
GOVT
Sentosa Development Corporation
2
2
Ogilvy
Mondelez, Nestlé, Organon & Co.
3
3
DDB
4
5
5
4
6
6
7
9
8
7
9
8
AGENCY
RECENT WINS
Changi Airport Group, PUB, Hennessy Ministry of Education Project, Havas Worldwide AMAZON Project, Endowus Project, JDE Ministry of Communication and Wunderman Thompson Information CIMB Project, MOHH, Audi, English BBDO Premier League, Tripartite Alliance UOB Brand Revitalisation Project, BBH Genesis Project, Hyundai Project, Dole Food Company Project, Grey Group Resorts World Genting Project, Dole Project The Secret Little Agency StarHub
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
45.9
32.8
168
12.9
12.9
66
5.9
5.9
21
4.0
4.0
11
3.8
3.8
12
2.5
2.5
6
3.0
2.5
6
2.4
2.4
6
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2.0
2.0
1
1.8
1.8
11
10
10
VMLY&R
BAT Project, Google Project, Asian Civilization Museum Project, Colgate Project
11
11
McCann WorldGroup
Pharma Client
1.7
1.7
2
12
12
72andSunny
1.5
1.5
2
13
13
MullenLowe Group
1.5
1.5
9
14
14
Publicis
Oppo Global IMDA IMDA (Infocomm Media Development Authority) Project OR AOR, Friesland Campina Project, Visa, Samsung e-Commerce PP (SEA) Project
1.1
1.1
4
15
15
R/GA
ViewSonic
0.8
0.8
2
16
16
Isobar
Technology Client
0.4
0.4
5
17
17
Digitas
Arrow Electronics
0.3
0.3
1
18
18
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
19
19
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Oct):
77.7
335
2020 (Jan-Oct):
45.8
212
69.8%
58.0%
YoY Comparison:
1