2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Asia Pacific / Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy SC Johnson Global, Yadi China, HeYou Hospital China 67.0 Siemens Global 66.3 379 2 10 Saatchi & Saatchi HP Inc. China, Akasa Air India, Siemens Global, Medecins Sans Frontieres Australia 54.5 52.9 121 3 2 Wunderman Thompson Kyndryl India Project, Lux Industries India Project, Century Plywood India Project 49.2 48.9 268 4 3 DDB Pearl Academy India, AVT Tea India, Infosys Project India Project 46.9 44.4 189 5 4 Dentsu Unicharm China Project, Uniliver China Project 39.5 36.8 384 6 5 VMLY&R Bank of Ayudha Thailand Project, 515J Real Estate Broker China Project 33.1 32.2 112 7 11 Leo Burnett Superloop Australia, PepsiCo brands India, FrieslandCampina Malaysia, LazyPay India 27.5 26.9 92 8 6 Havas Worldwide Bain And Company India Project, Bosch India India Project, Confluent India Project 26.1 26.1 65 9 7 BBDO Determinant Apperal China Project, Bosch Social Corporate China Project 27.5 Aleve Global 24.3 99 10 8 McCann Worldgroup Burger King China Project, Ministry of External Affairs India 19.8 19.8 96 11 17 Publicis Worldwide Ferrero Philippines, Carlsberg Vietnam, Qudos Mutual Ltd Australia 18.3 18.3 58 12 15 Digitas Jaguar Land Rover Automotive China, Crocs Global, Marvel Realtors India, Pfizer 17.2 17.2 57 13 9 M&C Saatchi Group Jimmy Brings Australia Project, AUIB Iraq 16.9 16.4 52 14 12 R/GA Sapporo Japan, Samsung (x2) Singapore 10.9 10.9 20 15 13 BBH Roposo India, Moonton Technology Co. Ltd. China Project 10.1 10.1 20 16 14 Isobar BAT - Local Brand Heritage KV Development Indonesia, Bebelac Pegasus Strategy 2022 Indonesia Project 7.8 7.8 97 17 25 Prodigious Boucheron, Genesis Motor 5.8 5.8 25 18 16 Wondrlab Campus Activewear India Project,Riverine Body Care India Project 5.5 5.5 156 19 18 Smith St Coles Supermarkets Australia 5.0 5.0 1 20 19 Grey Group Scentre Group Australia, PlanPay Australia, The Field Australia 4.6 4.6 18 2022 (Jan-Oct): 542.4 2,664 2021 (Jan-Oct): 558.7 2,420 YoY Comparison: -2.9% 10.1%
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Asia Pacific / Oct 2022
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to
or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Zenith L'Oreal Thailand,Malaysia, Berli Jucker Public Company Thailand Project, Homelane India 49.5 48.9 49 2 3 Starcom FitPet Inc Korea Project, L'Oreal Malaysia Project, Uniqlo Hong Kong 45.0 Aware Superannuation Australia 44.0 53 3 4 Mindshare Volvo Japan, Grofers India, DS Group India 65.6 PepsiCo China 31.9 175 4 2 Wavemaker Fotile China Project, L'Oréal Philippines 37.1 L'Oreal Thailand 18.9 79 5 5 PHD Bank Syariah indonesia, NZ Health Group New Zealand 19.5 Mailchimp Australia 17.1 41 6 7 Havas Media Hyundai Kia Philippines, LT Group Philippines, Trust Bank Singapore Singapore 15.2 15.2 44 7 6 OMD Bank Jago Syariah Indonesia, Twinnings Tea China 19.9 Flybuys Australia 14.9 69 8 8 Initiative Petron Malaysia, Nexon Paints Pvt Ltd India 14.0 Carnival Corporation Australia 13.7 32 9 9 Dentsu X Korea Investment Korea Project, Kolmar B&H Korea Project, AEON Credit Service 12.0 11.9 153 10 10 MediaCom Lotus Auto China, Wipro Unza Indonesia, Bosch, Siemens China eCommerce, Duracell China Digital 13.1 Pizza Hut Indonesia Digital 9.9 53 11 11 Performics Bloomberg India, TikTok India, Mondelez International India, Lenskart India 7.8 7.8 51 12 14 iProspect Media-Tek China Project, Lenovo Indonesia Indonesia, PT Nipsea Paint and Chemicals Indonesia 6.1 6.0 107 13 13 Carat Thai Honda Manufacturing Co., Ltd. Thailand Project 9.6 BBK Electronics Philippines 5.5 121 14 21 Atomic 212 Entain Group Australia, Origin Energy Australia, Salesforce (Digital Media & SEO) APAC 5.0 4.9 12 15 15 Ryvalmedia Pepper Money (Stratton Finance) Australia, CBA - X15 Ventures Chedder Australia, Next Payments Australia 4.0 4.0 42 16 19 LS Digital Born High Digital Private Limited India, USDC Global India, Piramal Finance India, Money view India 3.9 3.9 87 17 48 Spark Foundry 8.6 3.1 10 18 17 Universal McCann Wealth Navi Japan, tourism promotions board philippines Project 2.5 2.5 10 19 18 Resolution Digital Suncorp Australia, TNA Solutions Australia Project 2.5 2.5 34 20 16 Dentsu Revo Fitness Australia, Lenovo Global, Tata 1mg India 5.5 Volvo Japan 2.2 3 2022 (Jan-Oct): 277.4 1,328 2021 (Jan-Oct): 432.6 1,096 YoY Comparison: -35.9% 21.2% 2022 Creative & Media (Jan-Oct): 819.9 3,992 2021 Creative & Media (Jan-Oct): 991.2 3,516 YoY Comparison: -17.3% 13.5%
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