2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
China / Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Ogilvy Yadi China,HeYou Hospital， Alibaba 235.8 234.1 168 2 7 Saatchi & Saatchi HP Inc. 149.7 149.7 51 3 2 Wunderman Thompson Nestle 113.1 113.1 58 4 3 McCann WorldGroup Burger King Project, Hoka Project, Valentino Project 83.6 83.6 36 5 4 BBDO Fei He Project, KIA project, Bubly project 69.5 65.0 29 6 10 Publicis Worldwide Hyproca Bio Technology Co. Ltd. 55.4 55.4 25 7 9 Dentsu McGarryBowen Unicharm Project, Uniliver Project, 53.8 47.6 25 8 5 VMLY&R Mondelez, TCL Project, 515J Real Estate Broker Project 43.0 43.0 3 9 14 Digitas Jaguar Land Rover Automotive, Chivas Brothers Limited 38.5 38.5 14 10 6 Grey Group Arrawanna Project, Warner Bros 23.7 23.7 5 11 11 Prodigious Compagnie Financiere Richemont Project 21.0 21.0 14 12 8 Isobar Standard Foods Project, Mary 18.6 18.6 7 13 - Publicis Luxe Sephora, LVMH 18.0 18.0 12 14 17 BBH Moonton Technology Co. Ltd. Project 15.0 15.0 10 15 18 MetaDesign ARCFOX Project, Alibaba Group 12.9 12.9 11 16 16 Leo Burnett Confidential 12.5 12.5 6 17 15 G4 Advertising Nongfu Spring Co Ltd Project, Wyeth Nutrition Project 9.1 9.1 7 18 12 DDB MaoPu (Chinese White Wine) Project, Hennessy GTR MP (SOT Campaign) Project 8.4 8.4 13 19 13 R/GA GM (Luxury Division) 8.2 8.2 2 20 19 Havas Worldwide Wheelock Properties (Hong Kong) Limited Project 2.6 2.6 1 2022 (Jan-Oct): 935.2 497 2021 (Jan-Oct): 1,156.7 530 YoY Comparison: -19.2% -6.2%
1
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE
China / Oct 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Zenith PepsiCo, Huawei Project 177.4 177.4 4 2 3 Starcom Rolex Project 162.7 162.7 13 3 2 Mindshare Pudilian, Guangming (Brand -Zhi You), Japan Airlines, Guangming's Client, Master Kong 245.5 PepsiCo 113.7 24 4 5 PHD Ekaterra, Autodesk, Therabody 63.3 63.3 11 5 12 Spark Foundry HONOR 37.8 37.8 3 6 4 Wavemaker Fotile Project, Prada, American Express, Leapmotor, Under Armour (ecommerce), Evereden (Social KOL), Cindy Chao 87.4 World Gold Council 33.6 25 7 6 OMD Twinnings Tea, Mulberry, BPpetrochina, Huaxizi, Estee Lauder Companies - Aveda Project 35.9 32.9 13 8 7 Havas Media TE Connectivity, LKK, Genesis, Noah, Lee Kum Kee 29.2 29.2 5 9 8 MediaCom Lotus Auto, Bosch, Siemens eCommerce, Duracell Digital, Streamline, Organon, Bright Food 18.5 18.5 14 10 9 dentsu X Mengniu Digital Media 15.0 15.0 2 11 10 Initiative TCL, ESPRIT 3.4 3.4 2 12 11 Essence Liby 3.3 3.3 1 13 - Digitas Super Fusion Technology 1.5 1.5 1 14 - iProspect Media-Tek Project 0.3 0.3 1 15 13 Universal McCann Dongfeng Yueda Kia Project 0.3 0.3 1 2022 (Jan-Oct): 683.5 121 2021 (Jan-Oct): 1,097.4 148 YoY Comparison: -37.7% -18.2% 2022 Creative & Media (Jan-Oct) 1,618.6 618 2021 Creative & Media (Jan-Oct) 2,254.1 678 YoY Comparison: -28.2% -8.8%
2
