2022 CREATIVE AGENCIESNEW BUSINESS LEAGUE
Europe / Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 1 Havas Worldwide Codat UK Project, Euronews UK Project, NOVARTIS UK Project 91.0 Heathrow Airport UK 89.1 222 2 2 DDB NBA 2K Europe, Samsung Mobile Europe, Nordea Europe 25.7 18.6 36 3 3 Saatchi & Saatchi NBA Europe, Marriott Hotels brands Europe, Promod France, Subway UK, Allianz Italy 33.9 33.9 55 4 4 Digitas Crocs, BT, EE UK CRM 24.2 24.2 67 5 5 VMLY&R Bank Albilad Spain Project, Affinity Petcare Spain Project 15.1 15.1 19 6 6 Publicis.Sapient Stellantis auto brands Europe digital, Cadillac Europe Project, GSK UK Project, Philip Morris UK Project 19.4 19.4 129 7 25 Wunderman Thompson Costa Coffee Global, Royal Horticultural Society UK, Charge Now Germany, The Macallan 12.9 BT, EE UK CRM 12.9 7 8 7 Publicis Worldwide Mast-Jaegermeister Italy, Teoxane SA Switzerland 19.3 19.3 77 9 8 M&C Saatchi Group Porsche Design Germany Project, Groupe E Switzerland Videos, digital, OkCupid Berlin, Manor Centers Switzerland Print, digital 10.9 8.9 60 10 12 Adam&Eve Crisis Project, Deutsche Telecom, Crisis UK Project 7.7 7.7 8 11 9 McCann Worldgroup McArthurGlen Europe Interflora Europe, Qatar Airways Global 6.9 6.9 3 12 16 R/GA Meta for Business (EMEA) UK, Infineon Germany, YouTube UK, E.ON One Germany 5.8 5.8 8 13 11 MullenLowe Group The Co-op UK digital CRM, Pages Jaunes France, Aleve Global, Booking.com UK, Toilet Board Coalition UK Project 5.2 5.2 9 14 15 Leo Burnett Arval Czech Republic, Victoria Plumbing UK 15.7 15.4 52 15 14 Serviceplan Chupa Chups Global, BMW Motorcycles France 4.8 4.4 4 16 36 Ogilvy SC Johnson Global, Michelin Global CRM 6.5 6.5 2 17 22 Isobar Randstad N.V. Netherlands Project, Nordic Entertainment Group AB (publ) Netherlands Project 3.9 3.9 33 18 17 VCCP Old El Paso Global, Sage, Dogs Trust Global 9.0 McArthurGlen Europe 3.7 8 19 18 Sid Lee Oppo Europe 4.0 3.5 1 20 19 Fold7 Carlsberg Europe, Radiocentre UK 3.5 3.5 2 2022 (Jan-Oct): 394.0 1,121 2021 (Jan-Oct): 350.9 843 YoY Comparison: 12.3% 33.0%
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Europe / Oct 2022
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Carat Vodafone EMEA, Molson Coors UK/Ireland 58.2 Mondelez Europe 56.9 21 2 2 OMD S-Group Finland， Gamble Aware UK 39.9 KARO Norway 39.1 95 3 3 Starcom Erste Group Romania， Aldi UK， Avon Serbia 34.9 33.5 58 4 8 Zenith 3Bee Srl Italy Project， Nando's UK, Piaggio Group Europe, Coffee Island Greece, FIFA UK Project 33.5 Molson Coors UK/Ireland 29.5 78 5 5 Initiative Luminus Belgium, PORCELANOSA Spain, PROMOTUR Spain, CHOCOLATES VALOR Spain, Finetwork Spain 30.0 29.4 47 6 6 MediaCom Nestle Germany, Ebay Kleinanzeigen Germany, HiPP Germany Buying 28.4 UniCredit Group EMEA 22.7 61 7 20 iProspect BMW EMEA, Mini EMEA 26.7 16.3 18 8 7 Havas Media Agrarmarkt Austria Austria , Solar 360 de Repsol y Movistar Spain 15.5 Backing Supplies & Wine Switzerland 14.0 58 9 15 Spark Foundry Bolt Ukraine Project, BFF Financial Services Spain, Candia Strom Greece 18.9 12.4 27 10 9 Dentsu X CK Hutchison Holdings (Wind3) Italy, SATS Nordics, Hero 12.2 12.0 19 11 11 Performics ZEN Ukraine, Feu Vert Portugal, MTBIKER Slovakia, Foreo Inc. Spain 6.4 6.4 25 12 12 PHD Stage Entertainment España Spain, Iad France, Vinted Bulgaria, Hungary, Romania 7.2 Smart Energy GB UK 4.1 53 13 - PHD Aldi Süd Germany 4.0 4.0 1 14 34 Publicis Groupe Belgian Association of Marketing Belgium 3.0 3.0 25 15 13 M/SIX Turknet Turkey, B'iota Turkey Project 3.4 Vitality UK 2.9 27 16 14 Essence Mars EMEA, MPB EMEA 3.0 Nando's UK 2.6 3 17 - EssenceMediacom Tesco UK 1.5 1.5 1 18 16 Deloitte Digital LTK Global 1.4 1.4 1 19 17 The7stars Cunard Cruises UK, Illva Saronno UK, Irn-Bru, AG Barr UK, Kao Brands UK 1.3 1.3 5 20 18 Mediahub Akzo Nobel Digital 1.0 1.0 1 2022 (Jan-Oct): 283.2 720 2021 (Jan-Oct): 372.6 817 YoY Comparison: -24.0% -11.9% 2022 Creative & Media (Jan-Oct): 677.2 1,841 2021 Creative & Media (Jan-Oct): 723.5 1,660 YoY Comparison: -6.4% 10.9%
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